Want to know how G-Force Signs & Graphics develops branding solutions for businesses? Read on to learn how it handled the vehicle wraps project for a lawn care company.
One of the first steps to achieving your sales and marketing goals is to build brand awareness. No matter what type of business you own, it’s important to get your product or service out there. One effective way to do this is to use vehicle wraps on your business fleet. They’re an easy way to reach out to the wider audience and in a way that viewers remember your brand.
G-Force Signs & Graphics has been offering eye-catching vehicle wraps to small and large businesses for many years. This guide discusses our vehicle wraps project for Mac’s Lawn care Services, an experienced lawn care company. Let’s begin with a brief overview of this client.
Established in 2005, Mac’s Lawn Care Services is a leader in delivering the highest quality lawn care and landscaping craftsmanship. It focuses on building trust and exceeding clients’ expectations on each project to cultivate healthy relationships with customers.
Stunning Vehicle Wraps for Mac’s Lawn Care Services
Mac’s Lawn Care Services reached out to us for a branding solution for its 16-ft enclosed trailer used for equipment transportation to job sites. At G-Force Signs & Graphics, we don’t jump into the sign-making process. Instead, we take the time to understand the business, its product or service offerings, as well as its customers. Then, we use those insights to develop a tailored design for the brand. As they approached us, they certain goals in mind, including:
- Vehicle branding so their customers can easily recognize them
- Giving the brand a more professional look
- Reaching out to new customers and clients
- Establishing a powerful brand presence in their service area
We took these details into account and worked with the client to develop a high-impact vehicle graphics solution, as seen in the images above. To maximize the impact, the logo on the trailer was made as large as possible with the potential for the greatest viewing distance. We incorporated the company’s brand colors, including green and white, so that the customers can immediately identify the brand. The large, black font for the company’s name helps make it easily readable.
Since the brand aimed to expand their customer base too, we added the company’s phone number in bold, large font. It’s also strategically located so that viewers won’t miss it and can easily note it down for calling later. To make it look professional, we tried to keep it simple with a white background and by giving enough white space in between letters and other graphic elements. This helps give an impression that the company is large and established.
While the brand name speaks for itself, we thought it should be a great idea to add specific service options in the vehicle wrap. This should give first-time viewers a better idea about what to expect from the company. Hence, you can see the terms ‘routine mowing’ and ‘seasonal cleanup’ in the vehicle wrap.
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