Check out how G-Force Signs & Graphics helped a retirement community align its post and panel sign to its updated brand.
In today’s digital age where marketers are more inclined toward digital advertising, business signage is often overlooked. But successful, established organizations recognize that signage can have as much impact as your company’s website. However, you need to adapt them to the latest trends and keep updating them with the changing information about your business. This case study is about how G-Force Signs & Graphics helped Evergreen Crossings, a retirement community, update its old signage.
About Evergreen Crossings
Located in South Windsor, Connecticut, Evergreen Crossings is a retirement community backed by Resort Lifestyle Communities, which focuses on setting up a relaxing and worry-free retirement lifestyle for its residents. Evergreen Crossings is one of those settings situated in a place surrounded by vibrant downtown and high-end dining and shopping amenities to allow for a superior quality of life. What was once a farming community is now a suburban town with pleasing industrial and commercial districts.
The all-inclusive community is home to seniors aged 55 or more and features lavish accommodations, resort-style dining, 24/7 service, and everything to ensure a luxurious lifestyle.
Now that you have a fair idea about the client, let’s find how we went on to solve the problem it faced with its signage.
Updated Post & Panel Sign for Evergreen Crossings
Evergreen Crossings already had a post & panel sign with panels measuring 8-ft in height and 4-ft width that were mounted using three 3 posts. The graphics on the sign were inconsistent with the organization’s modernized brand strategy and displayed outdated contact information. The organization approached us to get their sign updated so that it aligns well with the brand and provides correct contact information to potential customers.
Since the underlying aim was to ensure that the new sign accurately represents the brand, we thought it’s important to understand what the company and brand are all about and what type of people it seeks to target. Thus, our design experts closely worked with the Evergreen Crossings to discover the unique selling proposition (USP) of the community and what message it wants to deliver. Once they had the necessary insights, the designers developed a plan to fabricate a sign that would best work with the company.
Old graphics were then replaced with new full-color prints that precisely matched the current company branding. Not only did we exceed the clients’ expectations with the new graphics but they were also amazed by the degree of customization we offered. Thankfully, we were able to develop the exact design they had in mind and ensured proper installation.
While it’s true that many people would get to know about the company by noticing the post & panel sign, many others tend to find the company online and visit their website first. Realizing this, we made sure that the same brand colors and elements are used on the updated post & panel sign as seen on their website.
Whether you’re looking to update your existing signage or want to develop a solution from scratch, G-Force Signs & Graphics is an ideal company for you.
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