Sometimes you can do a lot for your business and its physical outlets by playing around a bit with simple strategies without setting aside hefty amounts of investment. Installing channel letter signs to your storefront is one such strategy that helps your brand immensely.
Channel letter signs come in basic designs, while others illuminate the property. Most businesses prefer the latter for their exclusive benefits. Some of the many pleasing advantages of custom channel letter signs are listed below:
- They’re an easy and effective way for gaining visibility for your brand’s physical presence, even at night.
- They’re excellent for your branding goals, creating a solid brand image, and branding your business’s location.
- They instantly grab attention and can never go unnoticed.
- They also serve as great landmarks and hence remain part of people’s memory.
So What Happened With Dominos?
The much-loved pizza place Dominos uses personalized channel letter signage for their dine-in outlets. Dominos in Windsor, CT had several issues with their channel letter signs and were no longer illuminating so well. G-Force Signs & Graphics is an all-services sign provider and a one-stop solution for signage needs for everyone. They assessed the Dominos’ signage to figure out the issue.
After a thorough examination, G-Force Signs came across power supply issues with the signage. They also discovered a faulty repair job done using LED strips that are not suitable for outdoor signage. Ideally, LED strips for outdoor use must be highly durable, water-resistant, and have a certain illumination intensity. If they don’t fit these criteria, they may not be the best choice for outdoor signage.
The G-Force Signs & Graphics team removed these channels’ entire electrical parts, letters that include LEDs, power supply, and the wiring framework. New, fitting parts replaced all these components in such a fashion that helps fill the channel letters’ body, ensuring that no dark spots appear.
Furthermore, as these letters were down for upgradation already, the team also administered an extensive cleaning process. There was a lot of debris, mold, and accumulation of dust and dirt inside the letter bodies and each side of the lenses. So the team thoroughly wiped, cleaned, and cleared all build-ups and contaminants.
The team also discovered a lot of water build-up inside the letter bodies. That happened because these signs happened to be placed at the wrong angle while they were installed on Dominos’ site. G-Force Signs professionals strategically drilled additional holes inside the sign bodies to drain any future build-ups to solve this issue.
The Final Look
They company ensured that the electrical components, wiring framework, and LEDs were placed correctly according to the letter bodies’ dimensions without the appearance of dark shadows. The signage was made clean and clear of any dust, dirt, and accumulation, making them just as good as new.
Finally, these channel letters were installed back on Domino’s front face to give the famous pizza-place a brand new and refreshed look.
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