The COVID 19 virus has completely changed the way we live our lives. It seems as if the constant fear of catching this novel corona virus will continue to hover over our heads for a long time. However, by covering our faces and maintaining physical distance, we can protect ourselves as well as those around us.
This virus has affected not only us but also many businesses around the globe. Many countries have gone in a state of lock-down and this has impacted restaurant owners, small pubs and breweries. Since people can’t visit restaurants or breweries, business owners have started taking matters into their own hands and are now offering door to door delivery. This change has also impacted marketing strategies, where businesses are now investing in vehicle wraps or vehicle graphics so that they can advertise their business on the go.
Recently, to keep up with the current times, New Park Brewing approached us to design vehicle graphics for their delivery van. To find out more about this project, keep reading.
Vehicle Graphics Project for New Park Brewing
A few weeks ago, we were approached by a business known as New Park Brewing. New Park Brewing is a local brewery which has been producing quality drinks for people with good taste. It is a nice place where you can sit, drink, talk and just hang out with your loved ones and friends.
Recently, just like any other business, New Park Brewing decided to change their marketing strategy. Because of COVID 19, people refrain from frequenting public places such as bars and eateries. To keep their business running, New Park Brewery decided to deliver their beer. For this, they bought a refrigerated van, and they wanted us to make vehicle graphics for it.
The good thing about vehicle wraps and graphics is that they continue to market your brand as long as the car stays on the road. Moreover, unlike other modes of advertising, investing in vehicle graphics is a onetime cost, especially if you look at it from the viewpoint of cost and impressions.
The brewing company wanted us to make vehicle wraps that were catchy, sturdy, and created brand awareness. For the design, they wanted us to come up with something that resembled the design of their cans..
To make their wraps noticeable, we kept the logo as big as we could. As far as the colors were concerned, we kept them light. The large logo was visible from afar, and didn’t seize to make an impact. Moreover, the lighter colors made a great contrast when they were combined with the darker background.
The project was a success, and the positive response from the client was a huge confidence booster for us. If you are reading this and want vehicle wraps for your business, make sure to evaluate your business needs, your niche, your audience, and your budget.
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Give us a call today and let G-Force Signs and Graphics in South Windsor, CT to find a creative solution for company’s signage needs today!