Are you using vehicle wraps to market your brand? Don’t fall for the following myths.
Investing in a marketing campaign is a costly gamble. First of all, you are supposed to invest a considerable amount of money, and secondly, if the campaign fails, all your efforts will backfire. One of the latest marketing tools in a marketer’s toolkit these days is the vehicle wrap. Custom vehicle wraps are initially expensive, but they can last for a long time and have a great Return on Investment. Furthermore, they can attract a significant amount of eyeballs, especially if you look at it from the point of view of cost and impression. However, there are myths floating around about vehicle wraps, like the ones mentioned below. We will discuss them in detail, so you don’t fall prey to them.
Vehicle Wraps Are Expensive
The most common argument against vehicle wraps is that they are expensive. To be honest, no one can conclusively say whether or not vehicle wraps are expensive. The cost of vehicle wraps depends upon the type of vehicle wraps and the size of the vehicle they are made for. However, if you look at vehicle wraps from the point of view of cost versus impression, they prove to be far better than paid media like TV, print and digital. Furthermore, because these wraps are applied to your vehicles, you don’t have to pay for airtime.
They Can’t Be Used on Leased Cars
Contrary to popular belief, many vehicle wraps are applied to leased vehicles. In fact, in some cases, cars are supplied at the wrapping studio where they are branded. Therefore, the wraps are applied directly to factory paint, which makes it easier to remove them once the job is done. However, it is better to go through the lease before you get your car covered in vehicle wraps. This will help you understand in detail the clauses of the lease agreement.
Vehicle Wraps Damage Your Car’s Body
Another common myth about vehicle wraps is that they damage the body of your car. This is absolutely not true. On the contrary, a vehicle wrap does a great deal to protect the body and the paint job of your vehicle. It protects the paint job and the car’s body against rainwater, snow, dirt and sunlight. Before wrapping your car, make sure there aren’t any bruises and dents on the body. Such blemishes must be removed before wraps are applied. Not only are they unsightly, but they can also make it difficult for you to apply and retrieve vehicle wraps.
Vehicle Wraps Are Unsafe On the Windows
Most people think that vehicle wraps obstruct your sight and can lead to road accidents, which isn’t true. Vehicle wraps are only applied to the body of your car, not on the windscreens. The ones that are applied on the side windows have small holes in them, which make it easier for you to see as you drive.
If you are ordering vehicle wraps for your business, make sure not to fall for the myths mentioned above.
For the best vehicle wraps, get in touch with us today.
Vehicle Advertising Done Right
G-Force Signs & Graphics in South Windsor, CT can assist with all of your vehicle graphics, sign and marketing needs. Get your business noticed with attention grabbing signs and thought-provoking graphics – Regardless of your location. We can also help with all levels of signage needs; such as: outdoor signs, indoor signs, banners, trade show displays, window graphics, and more.
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