You’ve decided to sell your San Francisco apartment building investment. Making units stand out in this competitive market is key to attracting quality buyers quickly. Staging solves this—but how does it work for multi-unit properties?
As long-time San Francisco apartment stagers, Let’s Stage It answers common questions on preparing your units and building for sale:
Why stage an apartment building before listing? Won’t repairs and updates suffice?
Staging does more than concealing flaws with fresh paint or new flooring. It strategically enhances functionality and aesthetics to boost buyer appeal. For example, staging opens up tight spaces with smart furniture arrangements, displays creative storage solutions, and uses color to make rooms appear larger. Staging also depersonalizes units so buyers envision themselves living there. Paint and repairs alone rarely achieve this emotional connection.
What’s the staging process for occupied apartment buildings?
Communication is key when staging tenanted units. We provide tenants ample notice about showings, repairs, and work required to stage their unit. Staging happens in phases: first common areas, then vacant units, followed by selectively staging occupied rentals once tenants confirm availability. Depending on occupancy levels, we may fully stage a model showcase unit. Creative solutions stretch budgets without sacrificing impact.
How much does apartment building staging cost?
Costs vary based on factors like total units, occupancy levels, condition, and scope of improvements needed. Full staging delivers maximum value but isn’t always realistic for larger properties. Alternate options include:
– Model units – Fully stage 1-2 units for buyers to extrapolate throughout the property.
– Priority zones – Completely stage living rooms, kitchens, entries. Bedrooms get simpler refreshes.
We provide free quotes outlining your property’s specific staging costs options.
What if my units need repairs before staging?
We assess repairs needed early on and can refer reliable contractors. Cosmetic fixes like painting, appliance swaps, or new flooring should happen before staging furnishings are installed. Handling improvements and staging in phases allows proper time for upgrades.
How do you furnish multiple apartments—won’t it get expensive?
Our expansive rental inventory allows furnishing numerous spaces cost-effectively. We reuse durable pieces across multiple units to keep rental costs low, mixing in unique accents per unit. Buyers appreciate the cohesive design. Creative multi-unit staging is our specialty.
What results can I expect from staged apartment buildings?
Typical benefits of staged apartment buildings include more buyer showings, reduced days on market, and overasking price offers. Buyers instantly connect better with model-ready spaces. Data shows staged apartments spend far less time on the market—if they even hit market at all. Many staged spaces sell before officially listing. The small upfront investment in staging pays dividends.
What’s the best strategy for staging multiple model units in a large building?
For properties with many similar units, we take a tiered approach, fully staging model showcase units of each floorplan. For example, we’ll create one staged studio, one staged 2-bedroom, etc for buyers to connect the dots throughout the building and extrapolate based on the model units. To further stretch budgets, we then apply “model” techniques like decluttering, neutral touch-up paint, and accessorizing to additional rentals made available for showings. This allows buyers to envision potential while toured units may still have occupants’ belongings. The combo strategy provides sufficient models while optimizing the staging investment.
Let’s Stage It can answer all your apartment staging questions. Contact our San Francisco team to maximize your investment property sale value!
