It’s hot outside as the temperature approaches 95 degrees. Who’s even thinking about hockey?
Here we are at the end of July and the local hockey teams are already gearing up for the start of the new season. With only just a little over a month to go before try-outs, local teams are already putting their marketing campaigns together to ensure they have full programs this fall. Talking to members of the Northern Express “family” here in suburban Park Ridge, the hockey season never ends with a fall season and then immediately followed by a spring season, the hockey season only slows down a couple of months during the summer. Many of the kids’ skate 12 months a year to hone their skills.
The question is how you advertise throughout the year and keep your brand in the forefront of potential family’s minds. The marketing plan is to focus on the community near the rink. This is because there are more than 75 skating rinks in Illinois.
With as many as 700,000 visitors coming into a rink each year, there is a great opportunity to get people interested especially if they are entering the facility. Banners, window graphics, wall signs, hockey board graphics, and even scoreboard graphics create an opportunity to get attention. You can see the importance of your logo being placed throughout your facility. This is good, but many of those people that enter the facility already belong to the club, or they belong to another club and are having a game there.
How can you get additional exposure to the community that are potential future hockey players?
Call us for Car Magnets, Window Stickers, Car Graphics, and Full Car Wraps
A car graphic can make between 30,000 and 70,000 marketing impressions per day.
When you have a couple of hundred of current members’ cars going all over the Chicagoland area, you can create a couple of million impressions per day. This will supercharge your message and get your logo out to a lot more people then just having it in a single stationary place. As we have also learned, many families won’t put permanent window stickers on their car, but alternative options exist like car magnets. This helps with work cars and other vehicles that you may be hesitant to permanently affix a window graphic to.
If your brand is stuck in one place, Call SIGNificant Graphics at (312) 467-7377, we can show you ways to make your brand expand all over Chicago.
