Do you own or run a local law firm?
Having your law firm attend a trade show can reap dividends. But it must be the right trade show. So do your research first. Assure yourself that the types of people you’re looking to attract will be going. A great, professionally designed tradeshow booth will not fail to attract new prospects. You can also greet past and existing clients, and hand out brochures to explain the legal services that you provide. A trade show provides a great opportunity for attorneys to really bond with their clientèle, and express a less formal side.
You might balk at marketing your law firm at a trade show. Is it really worth the time and money to hire a booth, you might ask yourself. But we would reply with a resounding yes! Consider your goal is the same as any other business: to sell your services (legal services in this case) and meet new prospects. Trade shows are great places to market law firms.
Popup displays have become very sophisticated these days, produced with sleek curves and in a range of sizes to suit your stand. They can be wrapped with heavy-duty vinyl, or even fabric. Pretty much anything can be printed on them in large format. That means that your specific brand and message can be transferred to a popup display with the precise colors and fonts you use on your business cards. Your brand can also be added to banner stands, and attached to wall displays, flags, and banners.
Spending a little time planning your trade stand is definitely worth the investment. Don’t forget to add a popup counter where your firm’s attorneys and marketing staff can meet and greet visitors. Consider a banner stand or two as these are very easy to make and install. The sign maker takes your artwork and prints it out in large format vinyl. It’s trimmed and one end is attached to the roller mechanism, which fits inside the base. To install, roll out the banner and hook the leading edge to the top of the pole – easy!
If you have any questions about signs and graphics of any kind, just give us a call.
Written by: Paragon Signworks
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