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Phoenix, AZ – Discussing the Types of Custom Channel Letters from a Sign Company

SYNOPSIS: At Phoenix Sign Studio, we’re here to help your business stand out. Custom channel letters are a bold way to make sure you’re seen—day or night. Whether you're looking for front-lit or back-lit.

Discover the Perfect Custom Channel Letters

BY: Ken Galvin, Phoenix Sign Studio

At Phoenix Sign Studio, we believe your sign is more than just a name. It’s your handshake with the world. And in Phoenix, AZ, where competition is fierce, you need something that grabs attention. That’s where custom channel letters come in.

Front-Lit Channel Letters

Let’s start with the classic. Front-lit channel letters—your go-to for a bright, clear, and bold statement. The lights shine directly through the face, creating a sign that’s impossible to ignore. Picture your business name lighting up the street at night. This isn’t just visibility; it’s making sure your brand is in the spotlight 24/7. Perfect for retail stores, restaurants, or any business that demands attention. We craft each letter to match your brand—colors, fonts, sizes—you name it, we’ve got it.

Back-Lit (Halo) Channel Letters

Now, if subtle elegance is more your style, halo-lit channel letters are for you. The lights glow softly behind the letters, casting a warm halo effect. It’s clean, sophisticated, and undeniably eye-catching. Think about those high-end brands, luxury hotels, or fine dining spots—this is the kind of sign that makes people stop and stare. In upscale areas of Phoenix, businesses use halo-lit letters to give their brand a touch of class. But they’re not just for luxury—any brand can benefit from that polished glow.

Open Face Channel Letters

Feeling bold? Open-face channel letters might be just what your business needs. These signs expose the neon or LED lights inside, creating a vibrant, raw look. It’s retro with a modern edge. If your business thrives in a nightlife district or entertainment hub, this style will fit right in. When those lights flicker on, there’s no mistaking it—you mean business. From neon-lit bars to electric boutiques, open-face letters are a favorite for grabbing attention.

Combination-Lit Channel Letters

Why choose one type when you can have both? Combination-lit channel letters give you the best of both worlds—front-lit brightness with a back-lit glow. This creates a powerful, multi-dimensional effect. You’ve seen them before: letters that shine brightly from the front while a halo of light adds depth behind. This style is perfect for businesses that want to stand out both day and night. Whether you’re in bustling downtown Phoenix or a quieter area, these signs deliver impact.

The Sign Your Business Deserves

At Phoenix Sign Studio, we know your sign is more than just letters on a wall. It’s your brand’s voice, visible to everyone passing by. Our channel letters are custom-made, designed to last, and built to withstand the Arizona heat. We serve businesses in Phoenix, AZ, and beyond, offering expert advice and tailored solutions to make sure your sign reflects your business in the best light possible.

What kind of impact do you want to make? Whether you’re looking for something bold, subtle, or somewhere in between, we’ve got you covered. And we don’t just create signs—we craft statements.

“Best Sign Company in Scottsdale, AZ”

Top Rated Local Custom Sign Shop / Store / Business

Maricopa County: Scottsdale, Phoenix, Tempe, Mesa, Glendale, AZ

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“Best Sign Company in Scottsdale, AZ”

Top Rated Local Custom Sign Shop / Store / Business

Maricopa County: Scottsdale, Phoenix, Tempe, Mesa, Glendale, AZ

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Ken Galvin

Phoenix Sign Studio

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16099 North 82nd Street, #b10,
Scottsdale, AZ 85260, USA

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16099 North 82nd Street, #b10,
Scottsdale, AZ 85260, USA

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Phoenix, AZ – Discussing the Types of Custom Channel Letters from a Sign Company