TheSan Leandro CityScoop

Skateboarding News
San Leandro, CA

San Leandro, CA – Skate Industry News: 50 Years For Santa Cruz Skateboards

SYNOPSIS: Santa Cruz Skateboards, is the oldest continuous skateboard company in the world and this year marks 50 years for as a purveyor of skate culture in its namesake city and beyond.

An Amazing 50 years for Santa Cruz Skateboards

BY: Keith Halterman, Orbit Skate And Boutique

The Santa Cruz Skateboards brand, distributed by NHS, is the oldest continuous skateboard company in the world, founded by Richard Novak, Doug Haut, and Jay Shuirman. At the start, it started as a surfboard business but was struggling to stay afloat because the low profit margins. Soon, a friend from a Hawaiian company challenged NHS to make 500 skateboards. With the surplus of fiberglass lying around they decided to use the stocked materials to fulfill and make skateboards. Their first-ever Santa Cruz skateboard was produced in 1973. The batch of 500 skateboards sold quickly, and from there a demand of many more boards would be created and sold. Now it’s one of the most iconic brand names in skateboarding and would become a staple in the sport.

The “Screaming Hand”, designed by Jim Phillips Sr. in 1985, is the main graphic associated with the Santa Cruz brand. The hand image has become a skateboarding icon and is recognized widely throughout the skateboarding community; in 2015–16, its 30th anniversary was celebrated with a touring exhibition. As of February 2013, Phillips’s son Jimbo also designs artwork for the Santa Cruz brand.

This year marks 50 years for Santa Cruz Skateboards as a purveyor of skate culture in its namesake city and beyond. The brand celebrated its 50th anniversary with a trio of skate sessions with big-name skaters at different parks and a free concert by legendary indie rockers Dinosaur Jr. at the Boardwalk. Here’s to 50 years and 50 years more! Thank you Santa Cruz Skateboards!

Check out your next Santa Cruz deck at Orbit Skate and Boutique!

“Best Skateboard Shop in San Leandro, CA”

Top Rated Local Skateboarding Shop / Store / Services

Alameda County: San Leandro, San Lorenzo, Castro Valley, Oakland, Piedmont, CA

Recent

“Best Skateboard Shop in San Leandro, CA”

Top Rated Local Skateboarding Shop / Store / Services

Alameda County: San Leandro, San Lorenzo, Castro Valley, Oakland, Piedmont, CA

CityScoop is the top ranked local business news network in the United States. Established in 2008, CityScoop has been providing local communities with high quality news about local businesses and their most recent projects.

About Cityscoop
ABOUT THE AUTHOR

LOCAL EXPERT

AUTHOR & CONTRIBUTOR
Profile Avatar Click to view Author Bio

Keith Halterman

Orbit Skate And Boutique

Leave a message

Please wait...

Location

15206 East 14th Street,
San Leandro, CA 94578, USA

(Get Directions)

15206 East 14th Street,
San Leandro, CA 94578, USA

Recent

ABOUT THE AUTHOR

BIO: When you come to Orbit, you can find everything from skateboards and skateboarding equipment to cool and unusual collectibles. Visit our website to check out some of our products, or stop by our store in San Leandro. Orbit Skate Shop is a full service custom skate boarding shop and boutique located in the East Bay Area

QR CODE

San Leandro, CA – Skate Industry News: 50 Years For Santa Cruz Skateboards