The company was founded in June 1994 by Damon Way and Ken Block. It was originally based in Carlsbad, California, but is now based in Huntington Beach, California, United States. DC originally stood for “Droors Clothing”, but since the sale of Droors Clothing, DC no longer has ties to Droors and is simply DC Shoes, Inc.
On March 8, 2004, DC Shoes was acquired by Quiksilver in an $87 million transaction. In 2010, DC Shoes moved from Vista, California, to Quiksilver’s headquarters in Huntington Beach. A video entitled Skateboarding Is Forever was released online in 2010 and featured parts from the amateur DC skateboard team at the time: Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remained sponsored by the
company back in 2013, and have since attained professional status.
In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo. As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online. The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson. Felipe Gustavo was introduced at a later stage.
A further progression of the brand relaunch was the “Rediscovery” campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team. The campaign is entitled “Rediscover DC” and the launch signified the first time that the entire DC team had been brought together in nearly a decade. The brand has since been through it’s ups and downs, but always staying true to its roots of skateboarding. Tristan Funkhouser and Bobby De Keyzer were added to the global skateboarding team amateur squad on December 19, 2014, through the release of a YouTube welcome video that is just under 10 minutes in duration. The company described both additions as “unique” in the promotional blurb for the “Defunkt” video. In 2019, DC Shoes and skate magazine Skate Jawn collaborated on a Skate Jawn themed Lynx model skate shoe.
DC Shoes will continue to push skateboarding forward and just released a new tour video from Central America on the Thrasher Mag Youtube. Go check out the new line of DC Shoes at Orbit Skate!!
