In 2002, while playing lottery tickets, his slap-happy pamphlets would unofficially become a mag. Ironically enough, the name for Lowcard came to Collinson while he was scratching away on a lotto ticket titled “High Card.” The object of the ticket was to reveal the highest card and win some cash-ola. However, Collinson confesses that, “I always got low cards on the tickets.” Bummer that Collinson didn’t win the big bucks on the scratch-offs, however, a formidable name was established, and his luck was changing for the better. – Slug Mag
From what started as a hobby in 2003, Rob and Reija Collinson have taken their San Francisco based ‘zine and grown it into an internationally distributed skateboard magazine. “The first issue was a ten page xerox ‘zine, which I made at work,” Rob explained. With limited funds and self-admittedly mediocre photo skills, Rob and his now wife Reija kept on putting out issues of Lowcard.
“It was really a slow process growing — first doing it out of our small apartment to a bigger spot and bigger and so on,” Reija said. “Around 2005, I could see that people were really excited about we were doing.” That’s when they made the jump from xerox to glossy magazine print. As media contributors and interest grew, so did the attention of companies who began advertising. Slowly, the days of paying out of pocket to produce the magazine began to diminish due to the incoming ad revenue. – ESPNW
Skate owned and skater operated, Lowcard Mag is now a staple of most true skate shops and their apparel is gaining popularity as well. Head down to Orbit and grab yourself a jacket or hoodie and support skater owned!