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San Leandro, CA

San Leandro, CA – Skate Shop News: Lowcard Mag Is A True Staple To SkateShops

BY: Phil Anderson, Orbit Skates

In 2002, while playing lottery tickets, his slap-happy pamphlets would unofficially become a mag. Ironically enough, the name for Lowcard came to Collinson while he was scratching away on a lotto ticket titled “High Card.” The object of the ticket was to reveal the highest card and win some cash-ola. However, Collinson confesses that, “I always got low cards on the tickets.”  Bummer that Collinson didn’t win the big bucks on the scratch-offs, however, a formidable name was established, and his luck was changing for the better. – Slug Mag

From what started as a hobby in 2003, Rob and Reija Collinson have taken their San Francisco based ‘zine and grown it into an internationally distributed skateboard magazine. “The first issue was a ten page xerox ‘zine, which I made at work,” Rob explained. With limited funds and self-admittedly mediocre photo skills, Rob and his now wife Reija kept on putting out issues of Lowcard.

“It was really a slow process growing — first doing it out of our small apartment to a bigger spot and bigger and so on,” Reija said. “Around 2005, I could see that people were really excited about we were doing.” That’s when they made the jump from xerox to glossy magazine print. As media contributors and interest grew, so did the attention of companies who began advertising. Slowly, the days of paying out of pocket to produce the magazine began to diminish due to the incoming ad revenue. – ESPNW

Skate owned and skater operated, Lowcard Mag is now a staple of most true skate shops and their apparel is gaining popularity as well. Head down to Orbit and grab yourself a jacket or hoodie and support skater owned!

“Best Skateboard Shop in San Leandro, CA”

Top Rated Local Skateboarding Shop / Store / Services

Alameda County: San Leandro, San Lorenzo, Castro Valley, Oakland, Piedmont, CA

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“Best Skateboard Shop in San Leandro, CA”

Top Rated Local Skateboarding Shop / Store / Services

Alameda County: San Leandro, San Lorenzo, Castro Valley, Oakland, Piedmont, CA

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Phil Anderson

Orbit Skates

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15206 East 14th Street,
San Leandro, CA 94578, USA

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15206 East 14th Street,
San Leandro, CA 94578, USA

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ABOUT THE AUTHOR

BIO: When you come to Orbit, ask for Phil Anderson. He, and the rest of the Orbit staff, will take great care of you. you can find everything from skateboards and skateboarding equipment, to cool and unusual collectibles. Orbit Skate Shop is a full service custom skate boarding shop and boutique located in the East Bay Area

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San Leandro, CA – Skate Shop News: Lowcard Mag Is A True Staple To SkateShops