Blind is a skateboard company founded by Mark Gonzales in 1989 under Steve Rocco’s World Industries distribution company. Gonzales has since left the company and today the company continues under the ownership of Dwindle Distribution. The company produces decks, wheels, soft goods and accessories. The company’s logo for many years was a stylized grim reaper. Upon the brand’s launch in 1989, Jason Lee moved from World Industries to Blind as its second professional rider (as founder, Gonzales was the team’s first). Blind then signed Rudy Johnson and Guy Mariano, both from Powell Peralta, and Jordan Richter as its vert rider. Danny Way rode for the company for a very brief period of time, and a signature skateboard deck, featuring a pink-colored car, was designed and released for Way.
Fast forward in time to The full-length video Damn … was released on May 27, 2014, after more than two years of daily filming, and was co-directed by Weiss and English filmer Mike Manzoori. The video features Kevin Romar, Ronnie Creager, Yuri Facchini, Cody McEntire, Morgan Smith, TJ Rogers, Sewa Kroetkev, and Filipe Ortiz, and was filmed in numerous global cities, including Barcelona, Spain; Toronto, Canada; Amsterdam, The Netherlands; and Sacramento, U.S. The Blind brand released a new product line in early July 2013 and published a video advertisement on its YouTube channel on July 9, 2013. Under the heading “A damn good deal!”, Blind promoted a new line of skateboard decks constructed from North American maple and resin glue with a retail price of US$29.95. Always pushing the limits between company and consumer, Blind Skateboards Eternal Life 2 Technology offered a 90-day break free guarantee. An offer rarely seen by skateboarders.
Now Blind is at it again.. they have recently introduced their REGROWTH SUSTAINABILITY MISSION, stating “IMPROVING OUR MANUFACTURING FOR THE FUTURE OF SKATEBOARDING.. REGROWTH is a sustainability mission to reduce our carbon footprint through clean manufacturing, fair labor practices, giving back to the community, and planting 3+ trees for each harvested to make skateboards with the National Forest Foundation.”
If you like supporting a company who cares for the consumer and the environment, give Blind Skateboards a look or two!
