Powell Peralta is an American skateboard company founded by George Powell and Stacy Peralta in 1978. In 1979 Stacy Peralta wins Skater Of the Year award from Skateboarder Magazine, who
is the biggest skateboard magazine in the world at the time. Peralta then retires from pro skateboarding to focus on the business of Powell Peralta. He decides to make a skate team similar to the Zephyr team he was a part of years earlier. He consults his friend Craig Stecyk to help him come up with a name, stating that he didn’t want the words skate or team in the name; Stecyk came up with the name The Bones Brigade. The company rose to prominence in the 1980s as skateboarding began maturing as a sport. The Bones Brigade, a team featuring the era's top competitors, consisted of early trend setters such as Alan Gelfand, Steve Caballero, Mike McGill, Tony Hawk, Lance Mountain, Rodney Mullen and Ray Rodriguez. Steve Caballero is now the only remaining original member of The Bones Brigade.
In 1987 Powell Peralta builds an insane ramp to film the video in the desert outside Oceanside California, with the focus of making another skateboard video. This video becomes The Search For Animal Chin, which is one of the most famous skateboard videos ever released. The video felt like a turning point for skateboarding, because it was solely focused on vert skating with little to no freestyle in the entire video, many people attribute this video to be the spark that ignited the flames of the street skating era.
Bones Wheels is still a major staple in any skate shop today. They cater to every type of skater and every type of terrain. Bones offers advanced formulas like SPF (Skate Park Formula), STF (Street Tech Formula), the Original Formula, and the newest addition for the crusiers and filmers, the ATF's (All Terrain Formula).
Since the first bones wheels were produced in 1977, Bones Wheels have continued to dominant the skateboarding market with high quality products, visually striking ad campaigns, industry leading innovations and a roster of talent that exceeds all expectations. If you have not given Bones a try, stop by your local and give it a roll.
