If you want to make an impact in the street, one of the best ways to do so is through using channel letter signs. They’re clean, three-dimensional, and extremely noticeable day or nighttime. Here at Peak to Shore Sign Company, we assist businesses in San Diego in designing customized channel letter signs consistent with their brand and grabbing people’s attention. Whether you’re a Gaslamp Quarter retailer or service provider near Mission Valley, such signs are an ideal option.
1. Front-Lit Channel Letters
This is the most popular choice, and for good reason. With front-lit channel letters, each letter’s face is lit, usually by using an LED light. What’s created is a sharp, glowing appearance that causes your company’s name to stand out after dark.
Best for:
- Storefronts along busy roads
- Retail centers with evening foot traffic
- Buildings with a clean, modern exterior
2. Reverse-Lit (Halo) Channel Letters
Seeking something of a softer, more refined appearance? Back-lit sign letters illuminate from behind. Spilling out onto the surface of the wall, they produce an effect of haloes surrounding each of the letters. Letters themselves tend to be of metal with opaque fronts.
Best for:
- Restaurants, boutique hotels, or high-end retailers
- Businesses in historic or architecturally detailed buildings
- Evening visibility with a softer edge
3. Combination-Lit Channel Letters
Desiring the best of both worlds? Combination-lit signs have illumination in front and back. Such signs illuminate from the front and the back edges, giving an impressive visual which can be enjoyed in any environment.
Best for:
- Large commercial properties
- Entertainment venues or nightlife businesses
- Businesses with bold logos and color schemes
4. Open Face Channel Letters
To achieve a retro or trendy industrial appearance, open-face channel letters are an ideal choice. These signs reveal the lighting components, usually neon or exposed LED modules, for an upbeat, retro look.
Best for:
- Bars, breweries, and vintage-themed shops
- Nightlife and entertainment-focused businesses
- Urban districts with creative or artsy vibes
5. Non-Illuminated Channel Letters
Not all businesses require lighting. Want the three-dimensional look of channel letters without the light? Non-illuminated versions have a clean, professional appearance while still conveying depth and form to your exterior.
Best for:
- Office parks and professional buildings
- Locations with good exterior lighting already in place
- Multi-tenant buildings where lighting might be restricted
Let Peak to Shore Make Your San Diego Business Pop
Know what type of channel letters you want for your business? Even if you aren’t 100% sure, reach out to our sign experts at Peak to Shore. We can help with ideas, design style, and much more.
Contact us today for a consultation and let’s create a sign that gets you noticed.
