LED Sign Info That Will Boost Your Sales

A light emitting diode or LED is a semiconductor light source that has no filament unlike traditional light bulbs. A typical LED sign works on three elements: pixel, pitch and matrix. A pixel is made up of a group of LEDs. This means that there could be just one or any number of LEDs. Pitch is the distance from one pixel to the next pixel. For a better resolution, pixels need to be more in number and more tightly pitched together. The matrix determines the size of a LED sign based on the number of vertical and horizontal pixels used.

Valuable Info That Will Help Attract Customers

The color, size and location of your LED sign will depend on the type of business you have. Remember that your main aim is to attract customers. Hence, your signage design should be based on the following considerations from the customers’ perspective:

• ·         As to color – Color or monochrome? Your LED sign could go either way depending on the needs of your business. If images, pictures or graphics are needed to effectively present your product or service to the public, a color signage is the ideal choice. It may cost a bit more than a monochrome sign but the additional cost may be a justifiable expense in the long term. An example would be a car dealership sign.

A well-crafted monochrome LED sign, on the other hand, may be just fine in text without the need for pictures if your product does not call for it. Offices, clinics and schools are good examples.

• ·         As to size – The size of your signage may vary depending on the density and lanes of traffic fronting it, the viewing distance, the location within your premises and the content of the sign. Whether you choose a big or small sign, the most important thing to consider is that the content should easily be understood by the viewing public. This is where the role of pixels and pitch come in. For instance, a small sign with high resolution can clearly be seen by customers even from a distance. However, for people in cars who are passing by, a bigger sign with a larger pitch would be the better option. It can even get more complicated with color signs. The best thing to do is contact a trust led sign provider to help you determine the proper size.

• ·         As to LED density – Led density determines how bright or dull your LED sign is. More LEDs in each pixel means a brighter sign while lesser LEDs means an unreadable display which is less likely to be noticed by customers and, therefore, will not help you increase sales. The density of LEDs is also vital because LED diodes, just like everything else, they have a life of their own. They have an estimated lifespan of 100,000 but they can loose 20% of their initial brightness after 2000 hours of use. Thus, a high LED density can help maintain the needed brightness of your sign.

• ·         As to viewing angle – Wide viewing angle LED signs are preferred over narrow viewing ones because the images in the former have uniform colors and consistent brightness at any point within a 140 degree viewing angle.

LED signs are cost-effective image-builders that can dramatically increase the visibility of your business especially at night. Best performing LED displays make best performing businesses. Contact the experts at txsignfab.com to help you become the best performer you want to be.