Before computers changed the way that humans communicate, the main method for franchises to expand, generate leads, and sell more franchises, was to build an in-house sales team. And as you might guess, it could often become something very costly for the franchise company, requiring multiple sales employees to generate enough leads to sustain enough growth.
While many franchises were successful, many were not, and found that it can be difficult to generate leads at a cost per acquisition that makes sense to keep the sales force on the payroll.
With computers now being used for most lead generation, it’s easier to reach more people interested in buying a franchise, and at a much lower cost. It’s also easier to better match franchisees with a franchise that will give them the best chance at success.
Of course, you could always buy leads. There’s a seemingly endless number of franchise lead generation portals on the Internet. These can also get expensive though, and the quality is sometimes sub par at best.
If you are looking for a way to generate your own leads, using modern technology, we don’t recommend trying to do it all on your own. We recommend hiring a franchise consulting company that is experienced in lead generation specifically for franchises.
As the old adage goes, “Give a man a fish and feed him for a day. Teach a man to fish and feed him for a lifetime.” At Upside Franchise Consulting, one of the ways we help franchises become successful, is to help our clients create a highly profitable lead generation program that brings in leads from people that are actively seeking franchise opportunities. This makes for a better lead that can be acquired at a fraction of the cost of buying leads from a online lead generation portal.
Higher quality, lower cost.
Our programs involve generating leads through multiple avenues, including organic search engine rankings, social media marketing, article marketing and press releases, and more.
Do you own a franchise? Are you looking for ways to grow, and generate high quality, low cost leads? We help with all phases of franchising, from starting a franchise, to growing an established franchise into an industry leader.