This week we’re talking about lobby, office and reception signs for businesses and their importance in relation to your overall branding, customer conversions and customer retention rate.
In the pictures in this article you can see a few examples of custom lobby signs. They can range from very large and impressive custom works of art equipped with LED lighting to something much more affordable, like wall-mounted dimensional lettering - both of which are guaranteed to have a high level of impact. Sometimes simple and understated is the way to go, where other situations warrant the opposite. It really comes down to your industry and the type of image you are trying to present to your customers and clients.
The lobby or reception area of your business is arguably one of the most important for branding. It is the first thing that your customer sees when they enter your offices.
As the expression goes, you can only make a first impression once, so it’s important to make sure that your signage will wow and impress those that visit your business.
Not only are lobby signs important for first impressions, they are also important for client retention. When customers are impressed by your branding, as well as your products or services, it helps to contribute to the overall positive experience, and help to keep them coming back. They can convey confidence and inspire loyalty, and over time, come to represent an image and company that is trusted.
When you are ready to make the move to a custom Lobby Sign or redesigning an existing sign due to a merger, acquisition or new logo contact us for a free consultation.
Written by: Excalibur Sign Studio - Rochester, NY
This week we’re talking about lobby, office and reception signs for businesses and their importance in relation to your overall branding, customer conversions and customer retention rate.
In the pictures in this article you can see a few examples of custom lobby signs. They can range from very large and impressive custom works of art equipped with LED lighting to something much more affordable, like wall-mounted dimensional lettering - both of which are guaranteed to have a high level of impact. Sometimes simple and understated is the way to go, where other situations warrant the opposite. It really comes down to your industry and the type of image you are trying to present to your customers and clients.
The lobby or reception area of your business is arguably one of the most important for branding. It is the first thing that your customer sees when they enter your offices. 
As the expression goes, you can only make a first impression once, so it’s important to make sure that your signage will wow and impress those that visit your business.
Not only are lobby signs important for first impressions, they are also important for client retention. When customers are impressed by your branding, as well as your products or services, it helps to contribute to the overall positive experience, and help to keep them coming back. They can convey confidence and inspire loyalty, and over time, come to represent an image and company that is trusted.
When you are ready to make the move to a custom Lobby Sign or redesigning an existing sign due to a merger, acquisition or new logo contact us for a free consultation.
Written by: Excalibur Sign Studio - Rochester, NY
