TheRichmond CityScoop

Sign Company News
Richmond, VA

Signage Tips | Holiday Signs

BY: Your Name, Your Business

May retailers go all out from Thanksgiving through New Years Day to promote their sales, bargains, lay aways and other holiday specials. So, how do you grab a busy shopper’s attention?

  • Rotate your signage on a periodic basis: part of your holiday adversting plan should include a rotation of window displays, sale banners and the like. This keeps your display fresh and more likely to catch the eye of a passing shopper.
  • Keep your branding consistent: just because it is the red and green holiday, don’t mess with all of your brand identity by changing over your logo colors. Use holiday colors that compliment your logo and brand scheme so your holiday decorations are associated with your store.
  • More is just more: use an editing eye when chosing signs, displays, wall graphics, etc. Too much visual activity will drown out your message. Focus on your target market and key items that will get shoppers in the doors. Use point of purchase, shelf tag, floor graphics and other techniques to lead buyers to specials and specific areas of interest.

Finally, don’t compromise on safety. Too much signage can block emergency lighting, egress/walkways and/or create tripping hazards or tight aisles. This may result in customer or inventory damage. Check with your local code enforcement to ensure that you are in compliance.

“Best Sign Company in Richmond, VA”

Top Rated Local Custom Sign Shop / Store / Business

Henrico County: Richmond, , , , , VA

Recent

Whenever perspective clients contact us, one of their first questions tends to be, “How much will this cost?” Unfortunately, that question is pretty open-ended, w…
Vehicle advertisement goes as far back as the horse drawn wagon. No kidding. Early entrepreneurs often went town to town selling wares and painted signs on the sides…
Vehicle wraps are a great way to promote your business and brand. From standard cut vinyl lettering to a full blown digitally printed custom wrap, your business vehi…
ADA stands for American's with Disability Act. So, what does it have to do with signs? ADA signs are designed to help persons with disabilities to access and navigat…
Trade show banners are staples of the sales and marketing budgets for most businesses. There are as many varieties and styles of banner displays and trade booth conf…
LED stands for light emitting diode. It is the hottest trend in signage for two very good reasons: LED technology and acceptance has greatly improved meaning the cos…
Most small businesses consider some kind of signage for their vehicle as a way to promote their business. And they should. Plumbers, carpenters and all kinds of trad…
Green is the new black, or so the saying goes. Everyone is wanting to take the business green and even in the sign business, we are also working on ways to save ener…
In the cold an icy months of winter, many of my clients come to me for signs to place around their business' parking and walkway areas to caution employees, customer…
The word of signs and print can get pretty complicated. There are lots of terms specific to our industry that don't always translate. Grand format printing sounds pr…
With a 64" full color, digital printer, of course we can! What most people don't realize is that we can take your logo, design and/or color pallet and create a custo…
You have probably seen them and don't realize it. They look a lot like flat screen televisions - because, essentially that's what they are. Dynamic Digital Video is…
Channel letters are the most ubiquitous form of electric signs in the US. Called channel letters because they are bent aluminum frames in the shapes of letters into…
A vehicle wrap is a great means of getting the word out on your business to thousands of potential clients. It is a big commitment to brand you ride and you want tha…
Vehicle magnets are a great way to go for small businesses who use a personal vehicle and don't want to deal with commercial auto insurance or "wearing the brand" 24…

“Best Sign Company in Richmond, VA”

Top Rated Local Custom Sign Shop / Store / Business

Henrico County: Richmond, , , , , VA

CityScoop is the top ranked local business news network in the United States. Established in 2008, CityScoop has been providing local communities with high quality news about local businesses and their most recent projects.

About Cityscoop
ABOUT THE AUTHOR

LOCAL EXPERT

AUTHOR & CONTRIBUTOR
Profile Avatar Click to view Author Bio

Your Name

Your Business

Leave a message

Please wait...

Location

No address found...

Recent

Whenever perspective clients contact us, one of their first questions tends to be, “How much will this cost?” Unfortunately, that question is pretty open-ended, w…
Vehicle advertisement goes as far back as the horse drawn wagon. No kidding. Early entrepreneurs often went town to town selling wares and painted signs on the sides…
Vehicle wraps are a great way to promote your business and brand. From standard cut vinyl lettering to a full blown digitally printed custom wrap, your business vehi…
ADA stands for American's with Disability Act. So, what does it have to do with signs? ADA signs are designed to help persons with disabilities to access and navigat…
Trade show banners are staples of the sales and marketing budgets for most businesses. There are as many varieties and styles of banner displays and trade booth conf…
LED stands for light emitting diode. It is the hottest trend in signage for two very good reasons: LED technology and acceptance has greatly improved meaning the cos…
Most small businesses consider some kind of signage for their vehicle as a way to promote their business. And they should. Plumbers, carpenters and all kinds of trad…
Green is the new black, or so the saying goes. Everyone is wanting to take the business green and even in the sign business, we are also working on ways to save ener…
In the cold an icy months of winter, many of my clients come to me for signs to place around their business' parking and walkway areas to caution employees, customer…
The word of signs and print can get pretty complicated. There are lots of terms specific to our industry that don't always translate. Grand format printing sounds pr…

ABOUT THE AUTHOR

Author bio information not available!

QR CODE

Signage Tips | Holiday Signs