Business Consulting News

Reading, PA

Business Consulting News


Reading, PA

by: Trusted Advisors

Trusted Advisors Network

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Philadelphia, PA – Advertising New Business by Local Business Consultancy

Local Business Consultancy

Do you want to promote your new small business? Here are a few effective advertising tips to help you get started!

Starting a new business is a daunting process. A lot of planning, strategy, and resources go into setting up a new business. If you’re a small business just starting out in Philadelphia, you need to work on your marketing strategy to reach your target clientele effectively.

Keep reading to learn about a few effective tools to advertise your new business locally.

Google My Business

Where’s the place people search when they are in need of a product or a service? In the 21st century, the answer is Google. Whether a person wants a haircut or needs to buy a laundry machine, they search for local options in the google search box.

Therefore, it’s important to set up your Google My Business profile as soon as you open your business for customers. This will put your business on the local map instantly with the help of Google Maps and Google search panel. Make sure that you geo-tag your location and highlight your promotional offers and featured products and services.Social media presence

Publish high-quality and SEO optimized content

Another important aspect of advertising your business is to have a functioning website. You need to create a website that your potential customers engage with. For that, you need high-quality content that interests your target audience. You need to optimize your content for local SEO, so your website ranks on top on different internet search engines and local listings.

Social media presence

Today, does anything even exist if it is not on social media? Social media has become a powerful tool for businesses to target their potential customers and create brand awareness. You need to set up a business page on platforms like Facebook, Instagram, Twitter, etc. Make sure you post about your products and services regularly.

If you’re offering any promotions or launching a sale week, social media is the perfect place to advertise these offers. Moreover, all social media platforms allow you to target your ads to reach a specific audience. You can reach customers based on their location, age, profession, interests, etc.

Host or sponsor a local event

One fun and highly effective way to introduce your business to the locals is by hosting or sponsoring a local event. You can organize a launch-party where you offer discounts and promotions that attract people to visit. Another great option is sponsoring a popular local event. For example, you can be a partner for a fundraiser, or you can sponsor a local sports event.

Do you want to promote your new business in Philadelphia? Hire professional business consultancy services by visiting our website.

Reading, PA – Mistakes to Avoid When Starting a Business | Business Consultancy

Starting a Business

Are you just starting out a new business? Here are some common mistakes to avoid!

Starting a new business feels daunting at first, but with the right approach, a good team, and a solid plan, you can make it a big success in a matter of months. However, when you’re starting out, you might not be aware of everything that goes into building a business.

This often leads you to make avoidable rookie mistakes that set you off course. To avoid that from happening, you need to be aware of the common mistakes that new businesses make that end up dooming them.

Keep reading to learn more about the mistakes to avoid when you’re starting a new business!

Not having a business plan

Your business plan is possibly the most significant element that determines whether the business will thrive or die out. Don’t count on having a business plan in your head. It’s critical to lay it out on paper and make it as detail-oriented as

If starting a business was as simple as coming up with an idea, then everyone would be a business owner right now. Planning and strategy is everything. The more comprehensive your plan, the higher your chances of success.

Market Research

What makes a good business plan? Research. What makes you stand out in your market? Research. What helps you find your potential customers? Research.

In the initial stages of your business, make research your best friend. Yes, it’s time-consuming and exhausting. But what good has ever come without hard work? Once you understand your market, your competitors, and your customers, you will make more informed decisions that will take your business forward.

Not paying attention to the competition

It’s extremely important to be aware of your competition in the market. How will you lure customers towards your business instead of the one that offers better prices and higher quality? That is why you need to research and bring a product that attracts the most customers.

Not being self-aware

When you’re starting out, you need to be aware of your strengths and weaknesses. It will save you from unnecessary losses in the long run. If you have a gift for planning and strategy but lack the networking and customer service skills, then it’s best to get help. You can either work on your weaknesses or hire people that are highly skilled in those areas. Remember, you don’t need to do everything.

Ignoring marketing

In today’s world, if you don’t invest in marketing, you’re essentially setting yourself up for failure. Marketing needs to be an essential part of your business plan. How will you get customers when they don’t even know that your business exists? You can start small, but it’s very important to have a marketing plan.

Nowadays, things have become simpler in the sense that you can start your marketing campaign online with little investment. It’s important to create social media accounts for your business and set up a website and google profile.

Do you want to make your new business successful? Hire professional business consultancy services by visiting our website.

Reading, PA – Benefits of Effective Customer Service | Professional Business

Effective Customer Service

Do you want to enhance your business and create customer loyalty? Here’s why effective customer service is essential!

A business with effective customer service indicates that a business is setting itself up for long-term success and growth. Customer service plays a critical role in bringing new customers in, retaining the regular customers, and creating brand loyalty. No one wants to deal with a business that doesn’t address queries or facilitates customers.

Moreover, quality customer service means living up to your commitments and providing high-end products or services. No successful business has made its place in the market without highly effective customer service. That is why we are going to explore all the reasons why quality customer care is beneficial for the growth and success of your business.

Keep reading to learn more!

Increase CustomersCustomer Loyalty

Excellent customer service means more customers. The first benefit of highly effective customer service is that you get repeat clients. Those clients are very likely to recommend your services or products to their social circles, which brings more customers to your business. So, it’s a win-win situation for you. Getting to keep your regular customers while also attracting new ones is a sure recipe for success.

More Profit

More customers automatically translate into more profit. When you offer excellent customer support, you will see an increase in sales. This will allow you to improve your services even further. You can invest in the latest technology to streamline your business, which improves your business strategy even further. Moreover, with increased profits, you’ll be able to hire highly skilled employees and keep providing quality services.

Improve Work Environment

Effective customer service doesn’t only benefit your customers, but itis also great for your workers. When you have satisfied customers, it will automatically provide a boost to your employees’ morale. No employee wants to deal with hostile and complaining to customers because it damages their morale and promotes demotivation. When employees feel like they are doing a great job, they will stay efficient and put in more effort.

Customer Loyalty

Providing flawless customer service is a sure way to create customer loyalty. When a customer is satisfied with your service, they are more likely to return and bring more customers to you. Happy customers play the role of brand ambassadors for you, and that too at no extra cost. The long-term success of a business heavily relies on customer loyalty and brand identity, and effective customer service ensures that you are successful at both.

Improved Public Image

A brand that helps customers and offers high-quality services ensures the enhancement of their public image. This further contributes to bringing more customers to your business.

Do you want to promote your new business in Philadelphia? Hire professional business consultancy services by visiting our website.

Philadelphia, PA – Business Consulting Advice to Rebuild Company Post COVID-19

Post COVID-19

Do you want to rebuild your business after the COVID 19 pandemic is over? Here are a few simple things you can do. 

Whether you like it or not, you cannot deny the fact that the COVID 19 pandemic has affected businesses in a very major way. When this virus started spreading no one could anticipate the damage it would wreak. To tackle the situation, a majority of the business went into a state of complete shutdown, while some of them adopted a work-from-home policy.

Despite the fact that the lockdown helped save lives, it ruined many small businesses and startups. If this pandemic has taken its toll on your business as well, here are a few things you should do to bring your business back on track.

So let’s break it down.Financial Damage

Assess Your Financial Damage

The first and foremost thing you can do to recover your business is to assess your financial damage. To begin with, you will have to go through some hard assessments, which include in particular the updating of your financial statements. Now compare them to the financial statements from the previous years. It will make you fully understand the difference that has occurred.

There are some other things that you will have to factor in as well. For example, you may have laid off a couple of employees during the lockdown period. If such is the case, you might have to come up with a recovery plan.

Find Funds

After you have assessed the damage, you will have to arrange the necessary funds you need to recover financially. There are several financing options that will help your business get back on track. One of the easiest things you can do is to seek a short term business loan. It is up to you whether you want to get it from a bank or some other lender. Make sure you have all the financial statements ready before you apply for financing.

Beware of Your Expenditure

In the initial stages of recovery, you may spend more than you earn, which is perfectly alright. To make the most out of the revenue inflow, you should prioritize all the expenses. Your job is to make sure that wastage of money is eliminated at all costs, and a lean operational budget is devised.

Set Up a Timeline

Recovery won’t take place overnight, so it is important to come up with a timeline. In the early stages, you will have to monitor your weekly performance. This will help you figure out what is working and what isn’t. Once things start to stabilize, you can monitor your performance on a monthly or a quarterly basis.

These are some tips that can help you recover your business. However, if you want to ensure a speedy recovery, hire a business consulting service. If you are on the lookout for the best business consulting service in Philadelphia, PA, feel free to visit our website today.

Philadelphia, PA – Sales Management Tips by Local Business Consultancy Service

Sales Management

Are you consistently hitting your sales targets? If not, read on to study some effective sales management tips.

Sales management is more than just making sales pitches to people you randomly found on the internet. It’s a complete process that involves setting up a sales force, coordinating operations, and executing sales strategies while meeting the sales targets. Here are some valuable sales management tips that will help you achieve skyrocketing growth:

Define Your Key Priorities

The new digital world provides an unlimited number of opportunities while the resources remain limited. Without setting your priorities and clarifying your goals, you might end up losing the biggest opportunities in the drive to avail the smaller ones.

To make the optimum use of your resources, take your time to set your goals and key priorities. This should help you understand what’s more important as well as plan the order in which each task should be handled.Eliminate Roadblocks

Plan Your Path to Accomplish the Goals

Sales management is fundamentally about making the most out of resources and opportunities while eliminating threats and distractions. Once you’ve defined your goals, set up a practical and clear plan that will help you achieve your goals.

Refine Your Team

Hitting sales targets is never a ‘one-man show’. Team work is critical in making a difference and achieving the desired results. Once you’ve built a strong sales team, keep monitoring the strengths and weaknesses of the team members. This should let you know what’s missing in your team so you could look for the right additions as well as guide the existing members to improve their effectiveness and performance.

But what’s that major attribute that makes a team member talented? John Barrows, a sales consultant and trainer, advised in an Inside Intercom episode to look for passion when hiring a salesperson. According to him, passion, drive, and grit are the primary traits, and you can always teach them the specific techniques and skills required in the industry.

Learn from Mistakes

One of the most valuable sales management tips is to learn from your mistakes. Issues are common in this highly uncertain corporate world. Be prepared for them so that your team doesn’t feel unsafe to share the bad news with you. The quicker an issue is brought to light, the sooner you can resolve it. Acknowledge mistakes and view them as learning experiences.

Eliminate Roadblocks

The rest of the work is all about removing any barriers so that your sales team can perform at its best. For instance, you shouldn’t expect your sales team to document all activities, conversations, and details through the job. Cataloging every detail means they won’t get time to follow up with clients and avail new opportunities. Instead, have them account for the key metrics only. In other words, if you really want your sales team to stay efficient and look for every opportunity to empower them.

If you’re looking to genuinely boost your sales, hire a consultant from Trust Advisors Network.

Philadelphia, PA – Business Development Mistakes|Advice from Business Consultant

Business Consultants

Are you struggling to keep up with the competition in your industry? Avoiding these business development mistakes will certainly bring improvement.

In today’s fierce competition, business development has become more important than ever. With the rise of the internet, even the smallest of businesses can achieve skyrocketing growth and give a tough time to corporate giants.

Not only do you have to stay consistent with your marketing tactics but you also have to do things right the first time. You just can’t afford to make any mistakes.

Based on advice from top business consultants, here are some common business development mistakes:

Not Staying ConsistentBusiness Consultant

Among the most common mistakes marketers make is demonstrating a lot of activity in the beginning, but then leaving a big gap before picking up things again. Before anything else, professionals must understand that business development is more of a marathon than a sprint.

Staying consistent with your marketing efforts is the key to achieving results. You can’t expect to see exceptional results by only sporadically sharing some social media posts and merely ‘like’ content. There’s no better time to actively participate in social media marketing activities on a regular basis. Consistently sharing content is the only way to have people remember you.

Not Staying Confident

One dire mistake that will keep you from becoming a successful businessman is hesitating to put yourself out there. It originates from a lack of confidence. There’s no way you can capture your prospects’ confidence if you don’t have confidence in yourself. Look inside and trust your capabilities in what you’re working towards.

To tap into your confidence, start by asking yourself what drives you into this work and what skill or characteristic makes you capable of making the difference? Once you’ve developed the confidence, all you need to do is put yourself out there so people get to know you.

Not Establishing Meaningful Relationships in the Drive to Build the Network

No doubt expanding your network goes a long way to build brand awareness, but if you’re really looking to boost your conversions, focus more on establishing meaningful relationships. Cultivating relationships should create a strong bond with your existing leads so they would not just become your loyal customers but also refer your brand to others in their social circle.

Focusing on Sales Rather than Delivering Value

No matter how confident you are that the client is looking for the service, you just can’t jump into selling. Keep in mind that people work with businesses they know, like, and trust. Moreover, their decisions are often driven by emotions, yet they’ll always attempt to justify their choices using logic. Hence, there’s no way you can generate and convert leads through hard selling.

Hence, regardless of the platform you use, one of the best business development practices is to listen to your clients and try to provide them value. Whether you’re engaging your LinkedIn connections or followers on Facebook or Twitter, the goal should be to identify their pain points and solve their problems through your content and solutions.

For more business development advice, hire a consultant from Trusted Advisors Network.


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BIO: We partner with organizations to help them accelerate & grow profitable marketplace advantages by helping align people and processes with strategy. How we do it is dependent upon the specific needs of each client, however, the results are palpable!