Did you know that the cost per impression of promotional items is around $0.005 and has stayed the same from 2008 to 2010. It remains one of the lowest costs per impression for advertising that you can buy. There have been studies performed by ASI, a leading supplier of promotional items in relation to the most effective use of promotional items. Bags have the highest number of impressions in a month, over 1000. Caps, writing instruments, shirts and calendars are next. It may seem obvious, but women use the bags more frequently and men use shirts, caps and jackets. Writing instruments are the most commonly used item in the US, followed by shirts, calendars and bags. The most kept items for their usefulness are calendars, writing instruments, health and safety products, and bags. Desk and office accessories also score high in several of these categories. Keeping the items in the hands of your customers is important, so these are key statistics. The study shows that 27% in the US are more likely to do business with an advertiser after receiving a promotional item. The items that tend to foster better favor with the customers for repeat business are shirts, calendars, bags and writing instruments. As far as promotional items owned by gender, 56% of women own writing instruments, followed by calendars and bags. For the men 42% own shirts followed by caps. There are many facts about what people like and don't like, but the key thing is getting your name out there and using promotional items to help identify your business. You can check out our promotional items on our website at www.SignCraftSolutions.com and look under Products and Services. I have to mention one other thing when we talk about cost per impression. Vehicle wraps actually have the greatest impact per impression and one of the lowest costs than any other advertising you can do. If you want to get visibility for your business wrap your vehicle. If you want to get your name out to a targeted set of customer use promotional items. It's not too late to get promotional items as gifts for employees or customers for Christmas. There are many nice items that make great gift ideas. Check out these ideas and give us a call.