[csc_video src="https://cityscoop.us/plymouthmn-businesscoaching/wp-content/blogs.dir/869/files/2022/10/videouser_869_11183_20221028214306.mov"] On the day of my brother-in-law Mike's wedding, we stopped by McCormick’s Pub & Restaurant in Wayzata, Minnesota, to have a drink while his bride-to-be took pre-wedding photos. However, once we arrived, the owner, Tim McCormick, informed us the pub was closed so the staff could proceed with taking inventory. After sharing that Mike was serving in the Coast Guard and getting married before being shipped out, Tim opened his doors to us to share a celebratory drink. He opened a new bottle of Irish Whiskey called Red Locks – a new brand they planned to sell in the pub that week. Tim provided us with a memorable experience that will last. My brother-in-law visited McCormick’s several times after, and Red Locks is my go-to gift for whiskey enthusiasts.

Connecting With Your Customers for a Memorable Experience

The business world is increasingly competitive. Amid increased commodification, sales strategies, advertising, and marketing, entrepreneurs continue searching for breakthroughs in attracting new clients and gaining returning clients. To stand out, business owners must explore new ways of adding value - to surprise and delight their clients and customers. I share my experience at McCormick’s Pub because it is a prime example of a business going above and beyond to provide for a customer. Tim giving us 20 minutes at the bar and some shots of unopened Whiskey created a lasting memory for my family and continues to be a story we share with others, giving his business more exposure. In business coaching, we teach clients to identify “hot buttons” –  the emotions driving customers to purchase a product or service. Using this strategy helps us understand the meaning and purpose of the customer proceeding with a transaction in a particular business. Recognizing the emotional impact and value of providing a service or product to a customer is how business owners gain an opportunity to engage, attract new customers, and encourage returning customers with compassionate understanding by offering relevant services.

Adding Value

What can you do for your customers to go above and beyond, create a memorable experience, and add to their day? In what small ways can you positively impact your customers to have them talk about your business and services to their friends, family, and colleagues? Delivering excellent customer service is significant in achieving attention and success. How can you use interpersonal communication to connect with your clients and customers and present as trustworthy and compassionate? To differentiate yourself from other businesses and break from the monotony of cut-and-dried business practices, you should consider ways to serve your customers by cultivating a unique atmosphere and unforgettable experience. If you’re a business owner struggling with improving your customer service department, I will be happy to help you to restructure it.