Residential real estate is a very challenging business. The real estate market is constantly changing, as are the needs, desires and demands of buyers and sellers alike.
On top of it all, Realtors need to stay one step ahead of new trends, market changes and technology if they want to set themselves apart from the competition. Brokers and owners of real estate firms are always searching for new ways to motivate, inspire and train their Realtors.
One of the best things they can do for their Realtors is to offer group business coaching services. Here are some of the key takeaways Realtors can get from this type of coaching.
Marketing Support
Marketing is one of the most important aspects of a Realtor’s job. Not only will Realtors need effective marketing to sell homes, they’ll need it to attract new listings.
Attracting new listings and new buyer clients are the keys to success for any Realtor. Without this, they’ll have no homes to sell…and no homes for their clients to buy.
An experienced business coach can help Realtors understand the best ways to market their services. This starts with creating a website and social media channels, and getting their names and faces in front of potential customers by creating unique and interesting content. It’ll also incorporate paid advertising to supplement their marketing efforts.
Improvement of Skills
Realtors sometimes have trouble spotting their own weaknesses and strengths; an experienced business coach will help them identify those. A coach can help individual agents– and a brokerage as a whole– create a plan to maximize an office’s strengths and improve areas of need. This independent, objective analysis of the business as a whole and of individual Realtors is invaluable.
Accountability
Most Realtors work independently, and their success (or failure) depends entirely on them. An experienced business coach will serve as an extra level of accountability, taking pressure off managers and brokers. The outside, impartial voice of a coach can break through the clutter and serve as a motivator for individuals and teams.
Experienced business coaches can help Realtors create goals, KPIs and benchmarks that they can measure themselves against in real-time. This helps Realtors always keep what they’re doing in perspective to see what they need to adjust to be more effective.
Business Coaching for Realtors in Maple Grove, MN
If you want your real estate practice to be more successful, you should consider business coaching services provided by an experienced coach. My name is Adam Thompson. I’m a business and executive coach with 20 years of experience in general management, operations and sales. I’ve worked with Fortune 200 corporations, locally-owned businesses and entrepreneurial startups in group environments to help coach employees on how to handle their industry’s day-to-day challenges.
Contact me today to find out how I can help you.
I can be reached at 612-965-2971 or via e-mail: athompson@focalpointcoaching.com.
