Looking for a Business Coach for Growth and Strategy? This case study should make your decision easier. When it comes to building a profitable business, going it alone isn’t an option. From financial planning and product development to devising client acquisition strategies, there’s a lot to do. To achieve your business goals, you need advice from subject matter experts who’ve walked the same path and successfully tackled every challenge you're facing. To show you how a business coach can revitalize your sales strategy, we’ll walk you through how FocalPoint Coaching and Training helped a local HVAC company achieve their revenue targets. Recognizing the Problem The client was a family-owned HVAC company going through a transition. The owner's daughter was involved in the business as President and preparing to eventually take over, but he stayed in control of the field operations. In addition to the complexities of the business succession, the organization also faced staffing issues during the off-season, when it was hard to keep workers busy. Established competitors could afford to furlough employees during slow times and hire them back afterward with attractive incentives. These issues placed a ceiling on revenue, preventing the company from ever hitting the $700,000 mark. Fortunately, the business owners went to an industry trade show, where they attended a presentation by Adam Thompson, a business and executive coach at FocalPoint Coaching and Training. Adam made the case for why small business owners should take charge and play a more active leadership role in their companies. The workshop resonated with both the owners of the HVAC business. In the next few conversations, Adam asked about the father-daughter team about their most pressing issues and offered some inspiring ideas. The business owners recognized that Adam could provide the guidance and knowledge they needed to establish themselves as effective role models in the company, and began their coaching engagement. Discovering the Solution Initially, Adam Thompson helped the owners define their short- and long-term goals and build result-oriented plans to accomplish them. He discussed with them the metrics that mattered to the business the most. Together, they define the two owners' ultimate roles and identified the areas where each should be involved to get the desired results from the business. The owners were glad they chose FocalPoint Coaching and Training. Over the next two years, their family-owned HVAC company experienced consistent and sustained growth. It exceeded the million-dollar revenue mark to finish the business year at $1.2 million in sales revenue. The company achieved this by:

• Implementing a clear-cut sales process
• Streamlining every technical aspect of the organization
• Revamping their recruitment and training

Adam, their coach, also helped the business hire and train a talented sales professional, which freed up the owners to focus on their roles as owners and trainers, leading to an expanded and more skilled staff. Adam overhauled their product and service offerings by adding more subscription-based services and introducing duct cleaning as an off-season revenue stream. The pricing of products and services was also altered to make them more competitive while still driving profits. Conclusion What is missing in your business? If you’re struggling to meet your sales targets and growth goals, if you feel "stuck" where you are in your business, reach out to Adam Thompson with FocalPoint Coaching and Training today. He will help you identify the underlying causes and offer effective strategies to help meet your goals.