Mall monument signs are branding tools that make a first impression on shoppers. When designed by a skilled sign company, these signs draw attention and communicate the mall’s identity well. A custom sign company can customize the monument sign to fit the mall and its patron’s needs. Effective monument signs bring foot traffic and build brand recognition in the community.
Enhances Visibility and Branding
Custom monument signs serve as prominent landmarks around the mall. Signs featuring the mall logo and name draw both pedestrians and drivers’ eyes. Visibility also reinforces the brand identity and makes potential customers remember the location, therefore returning more often.
Provides Clear Direction for Visitors
Monument signs lead you into the mall from entrances, parking lots, and key retail areas. Custom sign companies can create multi-panel designs with directory information for shops and amenities. This directional clarity is especially helpful in larger malls where visitors can be lost or confused.
Showcases Store Promotions and Events
Custom monument signs can have changeable panels or digital displays highlighting current promotions, seasonal events, and special offers from mall tenants. This feature allows the mall to communicate with visitors and entice them with information that can drive foot traffic. Dynamic signage keeps content interesting and encourages revisits.
Contributes to a Cohesive Aesthetic
A professionally designed monument sign adds to the mall’s overall aesthetic, creating a unified look that aligns with the facility’s architectural style. Custom sign companies work with clients to ensure the signage complements existing structures and landscaping. Such care gives the mall a polished look and a reputation for being a clean and inviting place to shop.
Durable and Weather-Resistant Materials
Most monument signs are designed to last through extreme weather. For example, custom sign companies use metals, stone, or high-quality plastics to withstand the elements while looking great. This durability means the sign will last years without needing to be replaced or repaired often.
Improves Safety and Accessibility
Well-placed monument signs mark entrances and exits to prevent accidents or confusion among visitors. Custom signs can also meet accessibility standards as they must be seen and understood by all, including those with disabilities. This commitment to safety and inclusion makes everyone feel safe.
A custom sign company can turn a mall monument sign into something more impactful and attractive. With custom design, malls can create memorable landmarks that draw people and increase brand awareness. Such signs welcome shoppers to the shopping center and display a sense of quality and style. Choosing the right sign company is critical to having a visual presence in the area.
At Diablo Signery, we design, fabricate, install, and maintain signs with a commitment to exceeding your expectations. Our offerings include vehicle graphics, building signs, lobby signs, monument signs, LED video walls, and more. We prioritize client satisfaction, focusing on every detail to meet your needs. While we’re based in Walnut Creek, we’re only a short drive from Pleasant Hill. Contact us today to discuss your project and explore our range of signage solutions.
