Phoenix, like any big city, is a mecca for business travelers and tourists alike. For the great many hotels and their owners, the lobby is the place where first impressions are made. Custom lobby signs help elevate a hotel’s brand. A great lobby signs should be eye-catching, yet blend in with the décor while making a lasting impression on guests. So many hotels these days tend to look alike, it’s important to stand out however possible. A guest is more likely to be a repeat customer if they remember the name of the hotel they stayed in in the first place. A local sign company like Arizona Custom Signworks will have the design expertise to create the perfect lobby sign for any hotel lobby.
A hotels brand is its calling card. Brand inspires loyalty. Loyalty translates to repeat business. A well made and properly displayed lobby sign inspires confidence and professionalism. Most hotels have a demographic they market to. Their lobbies should appeal to their demographic. Sleek and modern for more business centered hotels, bright and kid-friendly for more tourism oriented hotels, or comfortable and cozy for more romantic settings.
Lobby signage isn’t just about branding and hotel logos. Other lobby signs are needed to identify check-in desks, lobby restrooms, concierge desks, and more. There will also be directional signs for guest navigation and informational signs with check-in instructions and so on. All of these signs enhance the guest experience and should be made to reflect the hotels brand through color and font choices.
A polished, hand crafted lobby sign gives guests the impression the hotel will put as much effort into ensuring their rooms are as welcoming and personalized as the lobby. This is important since the hospitality industry is heavily reliant on reputation.
A hotels lobby sign should be as personalized as the hotel itself. They may be made from a variety of materials like acrylic, metal, and wood and mounted on surfaces such as brick, stone, glass and so on. These signs may also include illumination from the inside or lit externally. Such a high level of customization will result in the perfect lobby sign for any hotel.
Lobby signs should be designed with long lasting, low maintenance materials enabling hotel owners to get the most from their investment. Any lighting installed should include LED lights for low power requirements and maximum reliability which will reduce operating costs.
Hotels in phoenix, AZ attract a steady flow of year-round travelers. If these hotels work with a professional local sign company, they will turn these travelers into repeat customers by encouraging brand loyalty with a well-designed lobby sign which ensures they’ll remember where they enjoyed staying when visiting Phoenix for when they come back. Arizona Custom Signworks is a local sign company with its finger on the pulse of Phoenix’s hospitality landscape allowing them to design and install the perfect sign for any hotel lobby.
