In a competitive market like Phoenix, AZ attracting new customers is all about visibility. Custom three-dimensional channel letter signs are a popular choice for getting your business noticed day or night. Arizona Custom Signworks has helped office buildings, restaurants, stores, and more design and create channel letter signs which are perfect for your needs. Here are some of the types of channel letter signs available.
The most popular type is the standard, front-lit channel letter signs. These channel letter signs are often made with aluminum and an acrylic front, allowing for low energy LEDs to light them from within. This makes them highly visible day or night, attracting customers around the clock. This type of channel letter sign is great for restaurants, shopping centers, and retail spaces all around town.
Back-lit channel letter signs are known as halo-lit, or reverse channel letter signs. These are great for a sleek, up-scale look. Instead of the internal light shining through the letters, back-lit signs place the light source behind the letters, to create a glowing effect around each letter. This is great for a more high-end look for your business as well as enhanced visibility at night.
Another type of channel letter sign is the open-face type. These have a front opening with exposed lighting for a more vintage retro look, which is perfect for a diner, dance club, bar, and so on. The striking look of open face channel letters help these establishments stand out from the nighttime crowd.
Of course, it’s possible to combine front-lit and back-lit designs. This hybrid approach often results in some striking designs making use of the halo effect around letters which are also lit from within, sometimes in different complimentary colors. These are great for maximizing brand recognition and nighttime visibility in busy commercial areas.
Non-Illuminated Channel Letter Signs
If your business doesn’t need lit signs, there are some non-lit options you’ll benefit from. These are more cost effective and are constructed from durable materials like acrylic, steel, or aluminum. These give you the same three-dimensional depth and visibility as their lit counterparts for less money. Non-lit signs are often used indoors, such as in office lobbies, as accents in restaurants, or as store front signs within indoor retail spaces.
Which type of dimensional channel letter signs you choose for your business depends on a few factors, your particular establishment’s brand and aesthetic, your business location, your budget, and of course your visibility requirements. Local zoning laws and what’s allowed by your landlord, if you have one, will also factor into your decision.
Whether you’re looking for sleek and modern, vintage, or bold and eye catching, you’ll need a local sign company to partner with to design, build, and install the perfect signage for your business which will enhance your brand and bring customers through your door. Arizona Custom Signworks is a Phoenix area company with the know-how and expertise to bring your sign vision to life.
