Signage Industry Education | Icons vs. Business Signs

Icons are an interesting aspect of branding. They can either evoke instant recognition, “hey, its the car dealership with the ape!,” or a confusing sense of “why is there a giant ape at that car dealership?” Icons, as we’re calling these recognizable figurines, can tread a slippery slope between fun branding and annoying distractions. As a sign company, we’re interested in how these figures work with other signage and marketing techniques. For more thoughts on the subject, check out our blog discussion on icons vs. business signs.

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