In the sign industry, you often hear metaphors about how signs represent your business’s signature, or fingerprint, or identity. There’s definitely some truth in all of these descriptions, but my personal favorite comparison is that your business sign is a first impression. The last thing that you want as your first impression is a broken sign.
Think about your last job interview? Did you wear dirty, torn clothing? Did you mumble incoherently or make inappropriate jokes? Hopefully not – and hopefully your sign isn’t conveying any of those messages to potential clients or customers as well. Check out our blog article on broken sign first impressions to see what your sign might be saying about you…
