Advertising is a funny industry to be in, partially because people tend to have such strong reactions to it. Some people love ads, they really enjoy picking campaigns apart and discussing the design elements and clever concepts. And then there are the people who hate ads, who would rather drive off the road rather than look at another highway billboard.
Whether you’re the kind of person who watches television for the commercials, or who turns down the volume and heads to the kitchen between breaks, you can’t deny that advertising provokes reactions and has an impact. At our blog we discuss the age old question: does advertising matter?
