Advertising with graphics tends to happen at eye-level or above head height. Think of a company sign in front of a store, a window graphic, or even vehicle wraps. In the course getting from location to location, however, people also look down. Your floor space could be promoting your brand and helping your customers make purchase decisions.
Most floors are unremarkable. At best, they might be painted or treated to add some interest. Essentially, however, it is just something that stops people falling through the foundations of a building. This doesn’t need to be the case. Adding graphics to your flooring in strategic locations adds interest. It will set you apart from other stores, demonstrating creativity, flair, and style. Perhaps more importantly, your floor graphics will be seen by vast numbers of people who will take your message away with them.
There are various things that are constant in a retail environment. Fitting rooms, cashiers, and fire exits are just a few examples. Businesses can use floor graphics to help their customers move between locations. Directional information on floors can be very useful, as well as being slightly offbeat, which helps differentiate a business from its competitors. 
Graphics such as these can be used in conjunction with wall-mounted signage or can replace it. Businesses that help their customers find their way around their stores build better relationships with their customers. These customers are more likely to return to a store that they felt cares about their experience and they are more likely to share the experience with their social networks.
Other ideas include a waiting zone marked out on the floor near the fitting rooms or privacy zones near cashiers. These are perfect areas to add your unique branding and style at the same time as respecting the experience of your customers. A little flair can go a long way.
Whether you want to help customers navigate your business or promote special areas, products, or sales, you want vivid, high-resolution colors and text that grabs attention. Our high-resolution printing techniques provide vibrant graphics and clear text, and our designers will custom-make your graphics to match your location and intended use. All our floor graphics are made of durable, scratch-resistant adhesive vinyl. And in addition to being easy to install, they are easy to keep clean, and you won’t risk damaging your floor when you decide to remove or replace your graphics.
Let us transform your business from the bottom up. Give Solv Signs and Graphics a call on 435 659 7857 or email us for a quote or full details at info@solvsigns.com.
Written by: Solv Signs and Graphics
