Every well-designed restaurant has ample windows on its exterior, which they can utilize to decorate their storefront while promoting their eatery. Window graphics are a form of signage that is directly attached to a building window and usually involves written text or images, with the attention to aware or attract potential customers.
Custom window graphics are an innovative and artistic approach to utilizing restaurant windows in a way that can benefit your business.
Many restaurants are now capitalizing on their architecture by utilizing window graphics as a marketing opportunity. We see many different types of window graphics for restaurants around the city, but before that, let’s discuss how window graphics are beneficial for restaurants.
4 Benefits of Using Window Graphics for Restaurants
- Indicates the Location of your restaurant
Most window signs are designed to indicate the location of a restaurant. You might think that the signs on the doors of the restaurants should be enough to locate them, but that’s not true. Window graphics are beneficial for indicating the location of a restaurant for two reasons.
The first reason is that window graphics are easily visible to people walking sideways. So even if there is a sign above the restaurant’s main door, window graphics help identify the restaurant’s location to passersby walking on the street sideways. Secondly, they offer greater customization than the signs above the door, which might only feature the restaurant’s name.
- They Help Increase your Brand Awareness
As we mentioned earlier, window graphics are a great way to promote your restaurant. Now, promotion isn’t always about driving direct sales. Window graphics help in achieving the goal of creating your brand presence and awareness in the market.
This is done when window graphics are well designed and include not only the name but also logos, slogan, color scheme, and everything that can help enhance the image and reputation for your company and its values. Hence, it can be said that window graphics are a great way to familiarize the public with your brand.
- Attract Customers to Sales and Promotions
Have you ever walked down a street with no intention to stop at a particular restaurant, but you do stop and eat there when you saw a promotion deal being offered? Well, this happens with many people, and this is how window graphics attract customers.
Window graphics are a great way to draw attention toward the brand and aware potential customers of ongoing discounts and promotions deals being offered. Many restaurants put their weekly menus and bundle deals on their window to grab attention.
- A Cost-Effective Marketing Tool
A well-designed window graphic is a cost-effective way to market your restaurant. It is much cheaper than other alternative marketing and advertising tools. Window graphics only require a one-time investment, which isn’t very high in the first place, and aren’t very high maintenance as well.
At a very low cost, the window graphic helps drive sales and increase brand awareness. Are you looking for a signage company to design and install custom window graphics in Kansas City? Contact us today for good quality and cost-effective window graphics.
