Confused about the custom business sign you need?
Here is all your need to know about custom business signs before selecting one!
Custom business signs are a major asset to your branding strategy whether you’re a hospital, a business, a store, or even a university. Custom signs can be used for various purposes; they can be directional and can be used in lobbies, at events, and even for storefronts. The goal is to grab customers’ attention and make them want to follow the sign.
Types of Outdoor Business Signs
Outdoor signs make sure your business has a higher brand recall with potential customers. Exterior signage also creates immediate awareness in the mind of the customer. It also increases credibility and consistent branding.
There are a few types of exterior signages you can opt for:
1 – Channel Letters
These are 3-dimensional letters that are custom made out of metal or plastic. They are used for storefronts and commonly illuminated so they even light up at night and attract attention.
2 – Monument
Monument signs are usually used at facilities like hospitals, and can be constructed out of fabricated metal, sandblasted wood, carved foam, stone base, and even EMC.
3 – Pylon
Pylon Signs are also called pole signs. They are usually used to promote businesses from a distance and are durable enough to withstand adverse weather conditions.
4 – Cabinet
These are also called Wall or Box signs. They are economical and market your brand the traditional way. Cabinet signs can be made of metal or plastic with push-through letters or even digital prints.
5 – Post & Panel
These are often used at construction sites to announce the management of the construction site, the completion date, or safety protocols.
6 – Directional
Wayfinding signs are used to direct your customers to their desired place. These are used both indoors and outdoors. For outdoors, they are often used to guide traffic.
7 – Event and Temporary
Signs don’t always have to be long-term but sometimes you just need an affordable option for an event for your pop-up store or to market a sale in your store window.
Where to Use Indoor Business Signs
Custom indoor signs are important to market your brand and to let customers know where everything is located. There are a few kinds of indoor signs you can make use of:
– Lobbies
Lobbies make the first impression on a client, which is why they need to be attractive. Custom lobby signs make sure of that. You could use metal, acrylics, panels, and backlit signs for your lobby. A 3D sign is always best as it adds more allure to the office.
– Directional
Directional or wayfinding signs can be used inside grocery stores, malls, hospitals, and more.
– ADA
The Americans with Disabilities Act requires spaces to be more accessible to people with disabilities. One way to do that is by adding signs with Braille, mounted at a certain height, and making use of high contrast colors.
– Neon
Light attracts the human eye and neon signs draw in customers. Advertising with a neon sign is one of your best bets at great marketing.
Order Your Custom Signage Today!
Be it exterior or interior signage, you can get it all at Forerunner Signs in Overland Park, KS. Contact them now and discuss your requirements.
