Looking for custom monument signs in Olathe, KS?
Here’s why you need monument signs.
Monument signs are usually called ground signs and add a level of permanence to a space. They let your customers know you are well established and here to stay. This instills confidence in the customer towards your business. They often have little to no space between the ground and the sign, and are made out of wood or concrete.
6 Benefits of Monument Signs
Here are 6 reasons why monument signs are valuable for your business:
1- Visibility
Commuters and passersby can easily see it as it is closer to the ground and in their direct line of sight.
2- Durability
They can withstand adverse weather conditions and are durable.
3- Acceptable in Communities
They are acceptable in almost all communities, especially the ones that have height restrictions in place.
4- Diverse
They are not only suitable for multi-tenant shopping centers but also for individual businesses.
5- Variety
They have a lot of variety and can be constructed using different materials, shapes, sizes, and graphics to match existing architecture.
6- Simple
They are simple and clear cut, communicating your brand’s message from afar.
Factors to Consider
1- Color Contrast
It is important to choose colors that are vibrant and easy to spot from afar. One way to make signs hard to miss is by using contrasting colors. This also complies with ADA requirements as it makes your sign more accessible to individuals who suffer from color blindness.
Ensure the colors of the background and the text go well together and that the pairing is aesthetic, legible from afar, and pleasing to the eye.
2- Simplicity
There doesn’t have to be a lot going on in your sign. You want it to communicate a message that is simple and easy to understand even from a distance.
Don’t use complicated text, fonts, and graphics. Don’t use long sentences, too many words, or tiny fonts. It will drive customers away instead of pulling them in.
3- Durability
When choosing a material for your monument sign, you need to take into consideration the placement, weather conditions, and the expected wear and tear. Based on this, choose how high quality and durable you would like the material to be.
4- Placement
The placement of your sign is integral in making sure it is attractive and memorable rather than a distraction. You need to consider the signs around it and choose something that stands out. The angle the sign is placed in is also important as it should be something that faces passersby instead of the building.
Before installing it, check the visibility yourself from at least a 100 feet away to test it out.
Looking to Get a Monument Sign?
Monument signs are extremely beneficial tools to market your business, but they need to be designed and executed professionally. When choosing a monument sign, consider these factors along with discussing it with your sign company. If you are located in Olathe, KS, Forerunner Signs specialize in monument signs.
