Want to expand your customer base and boost your profitability? Utilize custom business signs from a reliable signage company.
If you’ve been in business for a while now, you should have realized that there’s no better way to capture a customers’ attention than by using custom business signs. Based on a FedEx Office survey, 8 in 10 respondents said they had entered a business facility for the first time because of being influenced by a business sign.
According to another survey by the University of Cincinnati that aimed to study the impact of custom business signs on business performance, 60% of firms reported that improving the visibility of or redesigning their business signage led to a 10% average increase in their number of transactions, sales, and profits.
While these figures should be enough to convince any business owner to use custom business signs, let’s dig deeper into why you shouldn’t ignore custom business signs.
Market Your Business
There exist a strong correlation between custom business signs and custom engagement. By combining your logo, colors, typography, and other graphical accents, custom business signs add to the overall cohesiveness of your brand. Regardless of your business size, a well-designed custom business sign can serve as a compelling word-of-mouth tool. As your brand awareness improves and people come to remember and trust your brand, you’ll notice a significant improve in your office or store’s foot traffic.
Wayfinding
Beyond promotional aspects, custom business signs facilitate navigation in and outside the business facility. If your business is located behind the woods or deep inside a busy street, it may not be easily noticeable. Installing an appropriate custom business sign with an arrow pointing in the direction of your business should make your business more accessible to those passing by.
Similarly, those who enter your business facility will expect to see signs that help them find what they’re looking for. If you have a large facility, you’ll need to install wayfinding custom business signs directing visitors to important areas such as parking area, restroom, cafeteria, elevator, staircase, smoking area, and so on.
Improve Your Visitor Experience
Depending on the purpose of the signs used, many of these custom business signs will contribute to a positive visitor experience. Visually appealing and humorous graphics will set their mood and inspire them, while identification signs such as those identifying rooms and directional signs makes it convenient for visitors to find what they need and avoid frustration.
Similarly ADA signs and other safety signs show that you care for your customers and employees. This helps build a favorable business reputation. Because they feel more valued, customers are likely to stay loyal and your employee retention should be higher.
Contact the Best Sign Company in Town
To sum it up, no brick-and-mortar business can survive without leveraging custom business signs. Both indoor and outdoor signs are important to attract and retain customers.
For visually stunning custom business signs, contact Forerunner Signs and Graphics today!
