Are you looking to improve the visitor experience at your business facility? Make sure you choose the right type of wayfinding signs by reaching out to Forerunner Sign Company.
Although, most business signs are used for branding purposes, certain signage options are installed to deliver specific functionalities. Custom wayfinding signs are among the latter. They are designed to provide visitors with a system to move around an area, using signals and visual cues to move people from one point to another in the most efficient manner.
Regardless of the industry you’re in, custom wayfinding signs play the key role in coordinating foot traffic of customers, employees, and other visitors throughout your establishment. When planning to leverage custom wayfinding signs, you must be aware of the various types available. Let’s examine them individually:
Directional Signs
This is the type of sign that first pops up into your mind when you think about wayfinding signs. Directional signs facilitate navigation by giving clear cut directions to visitors. In most cases, the sign is accompanied by an arrow pointing in the right direction. Often times, they’ll lead people to parking areas, entrance and exits, and so on.
Without these types of wayfinding signs, your visitors can become an unruly mob. They’ll be confused about where to go. When you have clear signage at the entrance, directing people to the parking area, it will regulate the incoming traffic flow, reducing the chances of unnecessary traffic jams.
Identification Signs
This type of wayfinding sign is used to label specific structures, landmarks, or spaces to help viewers figure out their location. Instead of telling where to go, it communicates where they are. Identification signs are often used to identify conference rooms, break rooms, restrooms, entries and exits, and other common areas around a business facility.
Informational Signs
Informational signs are more about supplementing a visit with valuable information than directing people towards a specific destination. They’ll provide broad information to visitors as they navigate through your business space. Examples include signs displaying rules and policies, caution signs, hours of operation. In the current scenario, a large number of small and large businesses are utilizing this type of wayfinding signs to communicate COVID-19 protocols and prevention polices.
From a legal standpoint, informational signs are extremely important. The law requires you to keep people informed about abnormal risk, including that to their personal safety, money, and time. If you don’t abide by the rules and someone gets hurt as a result, you may lose large sums of money to compensate them for damages in court.
Regulatory Signs
Regulatory signs are focused on liability and safety concerns, setting boundaries for what is acceptable and what’s not at your business facility. They are used to define and reinforce rules, privacy expectations, and safety standards. In using regulatory signage, leave no room for ambiguity. Common examples include ‘no smoking’ signs, ‘no pets allowed’ signs, and others displaying prohibitions on liquor, weapons, etc.
Contact Your Local Signs Company
Now that you’re familiar with the different types of custom wayfinding signs, it’s time to find a reliable sign company. If you’re located in Lenexa, KS, Forerunner Signs & Graphics is the best agency for you.
For highly engaging custom wayfinding signs, reach out to Forerunner Signs & Graphics today.
