Do you want to minimize the idle time for your real estate properties? Use custom real estate signs to attract more tenants and interested buyers!
If you’re a property owner or investor, you might be looking for quicker channels to help find quality tenants. Your screening process should certainly be robust, but it won’t matter unless you receive a sufficient number of tenancy applications. Custom real estate signs are a great way to capture interest and generate community awareness for your existing and upcoming vacancies or listings.
Follow these tips to develop excellent custom real estate signage that will help you achieve skyrocketing real estate business growth:
Branding
Building brand awareness is the key to establishing a strong presence in the highly competitive real estate market. Your logo will serve as the most valuable visual branding tool, so make sure it’s featured prominently on your custom real estate sign. Brand colors are another critical brand element that makes your sign memorable.
When you incorporate your brand colors such as those on your website, people should easily be able to associate the sign with your brand. If you manage to establish a consistent brand presence of the years, nothing can stop you from achieving rapid growth.
Choose the Right Fonts
Aesthetics are important to grab attention, but if your signage fails to deliver the underlying message, your custom real estate sign won’t derive the desired results. For example, if you wish to advertise an upcoming open house but the sign fails to properly communicate your message, it won’t attract visitors on the event day.
That’s why your choice of font is extremely important. To be impactful, your real estate signage must be easily readable from distance and from a moving vehicle. From your company name to tag line (if any) and market and contact information, everything should be clear and concise.
Leverage White Space
White space is the empty space on your custom real estate sign and is more vital to the effectiveness of your sign than most people think. Leaving white space gives the design more breathability and feeling or ease. Filling up the space with graphical elements and text only increases visual tension. You want your audience to associate your brand with ease rather than with tension. Prioritizing white space communicates peace of mind and confidence to your audience.
Moreover, too much text also makes the sign harder to read. For best readability, 30% to 40% of the signage’s surface area should be left as empty space. But how do you do this? Instead of trying to communicate everything about your business, only focus on who are and what you do.
Contact Forerunner Signs & Graphics
Now that you have the most important insights into the value of custom real estate signs, it’s time to act decisively and go for the lucrative investment. Forerunner Signs & Graphics has everything it takes to produce result-oriented custom real estate signs for your business.
For highly noticeable custom real estate signs, contact Forerunner Signs & Graphics at your earliest!
