Are you looking for attractive custom channel letters for your retail storefront? Here is what you need to know and do!
Channel letters are a popular choice for storefront signs. Their big and bold size makes them prominent and helps the business attract customers from afar. Channel letters are three dimensional letters placed individually to make up a word, such as the name of a company.
Channel letters are hard to miss because of their size and also the quality of illumination. Channel letters can be illuminated in several ways to make your sign more attractive and visible. Illuminated channel letters attract people passing by your store to check out your business and products and services that you offer.
Keep reading to learn further details about the benefits of custom channel letters below!
They Develop Brand Identity
Channel letters help businesses create a unique brand identity. The storefront sign becomes a trademark of the business and makes it recognizable from anywahere. Custom channel letters create a lasting impressions and the viewer will be enticed to check out the business as a result. Your custom channel letter sign has the potential to become a local symbol, and create a sense of familiarity in your local community.These 3-D and illuminated letters are identifiable even from a considerable distance.
They Increase Visibilty of a Business
Channel letters are illuminated signs, so that makes them instantly more visible than other types of signage. The illumination keeps your sign visible through both day and night. Channel letters can be illuminated in two ways.
Front-lit channel letters are the common form of illumination. Theses letters are covered on the front with an acrylic surface. Under the acrylic front, light bulbs are placed, which illuminate the letters from the inside out. The letters are covered with aluminum on the back.
On the other hand, back-lit channel letters work in the opposite way. Back-lit channel letters are illuminated from behind and are also called reverse-lit or halo-lit letters.
They offer Customization Options
Channel letter signs are highly and easily customizable. You can create any design, illumination, size, or color with these signs. A professional sign company can help you create the perfect custom channel letter signs for your company.
They are Energy Efficient
Custom channel letters are eco-friendly because most of them are illuminated with LED lights. They are also highly durable, so you don’t need to keep changing them.