Are you still clueless about the display design for the upcoming trade show? Read on to learn how to choose the right colors for your custom trade show display.
If you’re looking forward to exhibiting in a Kansas City trade show, remember it’s critical to choose the right colors for your custom trade show booth. Given the endless color possibilities, choosing colors that will appeal to your target customers and at the same time, align with your brand personality, marketing and sales strategy, and trade show goals can be a big challenge.
In this guide, we’ve compiled some valuable tips to help you make the best color choices for your next trade show display.
Utilize Your Brand Colors
No matter how glamorous your trade show display is, it will confuse the attendees if it fails to communicate your brand. In fact, adding too many unrelated colors can make your display meaningless.
If you’re an established company, your brand colors can actively serve as attention-grabbing hues. Incorporating your brand colors in the trade show display helps your existing customers identify you during the event and assist new customers in understanding what you sell.
Remember, you don’t have more than 4 to 6 seconds to grab the attention of a passerby. Using vivid and bright colors that resonate with your brand does that! So, just stay true to your brand and try to make sense of the color scheme.
Try to Create the Perfect Harmony
Sometimes, it can be difficult to strike the perfect harmony between grabbing your audience’s attention and staying true to your brand. One great strategy is to add accent colors while sticking to your core colors. Since bright colors can be hard on the eyes, bright colors are often used as accent colors.
Apart from accent colors, complementary colors also help establish harmony. Complementary color pairs include red and green, yellow and purple, and orange and blue.
Also, it’s true that incorporating white gives a clean, simple look to your trade show display, but eye-catching and colorful graphics or murals can do wonders in a setting that tends to be vibrant.
Text Colors
When designing banners, murals, and other display solutions for your trade show display, don’t forget the color of the text. Think about what text colors will go with the background.
As you might know, different colors convey different feelings. For instance, purple depicts a modern look, blue represents trustworthiness, and red creates excitement. That’s how the human mind unconsciously perceives colors. Based on the feeling that you want to create with your brand, choose the colors.
Get in Touch
Forerunner Signs and Graphics is a full-service commercial signage company serving in Overland Park and all other areas of Kansas City metropolitan area. We’re here to address all your branding needs and exceed your expectations. Our unmatched superior quality signs and exceptional attention to detail have allowed us to attain regular customer referrals and a repeat customer rate of 96%!
For eye-catching and impactful tradeshow display solutions, dial (913) 469-1500 now.
