We get calls all the time from businesses looking to spice up their appearance with unique signage that sets them apart from competitors using standard markers. When these customers contact us, we often recommend wayfinding floor graphics. Wayfinding floor graphics are, of course, graphics added to the floor of your building to direct people to destinations. They can be so much more than that, though; wayfinding floor graphics can also capture a customer’s attention, get them interested in your product, and spark discussion.
Why Floor Graphics Are Becoming More Popular
Floor graphics are not a new concept, however today more and more business are turning to them to add flavor to their buildings. Before asking yourself why floor graphics are experiencing such a resurgence, consider the following:
- Floor graphics show off your uniqueness. Since floor graphics are not commonly used, having them shows clients that you are not a company that follows other businesses like a lemming; you are unique and have bright ideas. Customizable graphics are available in all colors, so you can also showcase your company’s creativity and fun side in new and exciting ways. This really makes you-and your brand-stand out from the crowd.
- The medium is already in place. You already paid for a floor, so why not put it to work? Right now, your floor is just sitting there being boring, but with some floor graphics, it can be vibrant and fun. The best part is, the expensive part is over, and all you have to do is create a design for the blank canvass that is your floor.
- More people are looking down. People are so connected these days that they can’t go more than a few seconds without checking emails, texts, or even surfing Facebook for interesting updates. As more and more applications become available for cell phones, people are going to use them on the go. And where do people look when they use their cell phones? They look down at them. This puts the floor directly in their line of sight and a particularly brilliant floor graphic can tear their attention away from Angry Birds or Twitter long enough for them to notice your company.
- Floor graphics are flexible, inexpensive, and simple to implement. Floor graphics are often used to direct customers during periods of construction, so they are easy to install and alter quickly. At the same time, they are strong enough to be used long-term, making them one of the most versatile types of signage on the market. The best part about floor graphics, however, is amount of attention such an inexpensive product will get your company.
Best Uses for Wayfinding Floor Graphics
Using floor graphics for wayfaring is not a new idea; if you were a student in the 1970s, you probably remember different color stripes on the walls and floors to help you find the correct classroom. Today, this trend is coming back, but thanks to digital technology and graphic design, wayfinding floor graphics have become so much more than dull and painted lines; they have become ways to give directions while showing off your organizational values. For example, a school can use the paw or footprints of their mascot to lead students to the correct place.
These methods can also be used at trade shows, especially if you are stuck in the back, well away from foot traffic. Placing fun wayfinding vinyl floor signs on the trade show floor can direct attendees to your booth-and be a conversation starter.
No matter what industry you are in, you can benefit from wayfinding floor graphics. Here is just a partial list of Orlando businesses that can benefit from installing floor graphics:
- Grocery stores
- Restaurants
- Apartments
- Office buildings
- Sports stadiums and arenas
- Zoos and museums
- Hospitals and other health care facilities
- Civic institutions
- Car Dealerships
- Malls and shopping centers
- Motels, resorts, and hotels
- Entertainment venues and arenas
- Airports
- And many more!
Floor graphics can be used on just about any surface, including hard floors and carpeting. They can even be used outside! At Citrus Design Studio, we have the technology to precisely match your company’s logo, from color to design.
