As a business owner, how is your perspective on sales? Do you dread having to sell?
Are you someone who lowers their rate to get a client? Maybe you are afraid of being pushy, manipulative, or dishonest?
That is the reputation of old-school hard-sell tactics, made infamous in movies like, “Wall Street” with Gordon Grecko’s “Greed is Good” motto.
Do you want to be of help to your potential clients? If yes, then try a client-focused approach to sales where even a sales conversation is a service for them.
Your business is nothing without your clients, they are the foundation and the reason your business exists and thrives. To get clients, you have to sell your service.
In fact, your number one job isn’t what you do. It’s not your service. Your number one job is to sell.
No clients, no business! Plain and simple.
To effectively sell, you must be clear and meet the prospect’s needs. No need to learn high-pressure sales techniques.
Try to think “serving” over “selling”, how can you best serve your client? This will help you feel confident and gives you the opportunity to use your expertise with your customer.
Creating relationships with your clients is important, and with relationships comes trust. Trust in any relationship is important and in this case, benefits both you and your customer.
You will experience much greater success in the long-term with this approach. You will propose the best, most relevant solutions to resolve your prospects’ problems. When you do this, they’ll naturally want to buy from you.
The next course in LIFT, our online learning community for solo business owners and freelancers, is called, “Sales as a Service”.
In this course, you’ll discover that you don’t need to be a ’natural salesperson’ to be successful in selling.
You’ll learn how to develop the essential relationships that lead to sales and master key communication skills such as listening and questioning. You’ll discover ways to collaborate with your prospects and coach them to make the right decision for their unique needs so that they’re completely satisfied with their purchase.
By the end of this course, you’ll appreciate just how natural the selling process can be, which will result in more sales and steady growth for your business.