Did you know that channel letters can improve your business’ appearance and increase foot traffic?
Here’s what the experts at Vector Sign Solutions have to say about channel letters.
Channel letters are among the most popular commercial signage options for businesses today. They are used for outdoor signage and have a unique structure to attract the maximum number of customers. Bold individual letters and numbers are created and installed to give the sign a striking 3D effect.
These signs have four main parts: the face, the backing, the return, and the lighting. The material also plays an important role in creating the aesthetically-pleasing effect of the channel letters. There is aluminum, acrylic, and steel to choose from.
All the materials are easily affordable, making channel letters a great option for outdoor business signs.
Where to Use Channel Letters?
Most common area for channel letters’ installation is the front side of the building. If a business does not have enough space in the front area for large letter signs, they can use pole-mounted channel letters. Some retail stores prefer this signage option to attract more customers. Other places to see channel letters are monument signs, indoor signs.
Basic Types of Channel Letters
While all channel letter signage has the same basic parts, there are four different channel letters based on their illumination. Some businesses prefer letters with lighting, and others opt for no-lit channel letters.
It depends on the business signage requirements and the industry you are dealing in. Let’s take a look at the four types of channel letters.
Halo-Lit: For a distinguished and elegant look to the signage, halo-lit channel letters are the ideal solution. The letters are illuminated using backlights, but there is no face to see halos around the letters.
Front-Lit: We use LED bulbs or neon lights to illuminate this type of channel letter sign. The material is easy to replace, which makes this signage simpler to customize.
Back & Front-Lit: It’s a combination of halo-lit and front-lit channel letters techniques. The resulting signage looks fancy and unique.
Open Face: There is no sign face, which exposes the light that can shine through the letters. It can be either neon or LED light. For the back and side area of the channel letters, aluminum is preferred.
Benefits of Channel Letters
Channel letters can serve as a landmark to establish any brand’s identity. With creative designs, unique fonts, and custom color options, it’s easy to grab attention and attract people to the business site/location.
If the design is memorable, customers do not have to read the text to know your brand. They can just appreciate the designs and colors to remember your business.
Channel letters also provide good value for the amount of money spent on creating and installing the signs. The signs are sturdy and durable, with low maintenance costs for years. These benefits make channel letters a preferable option for outdoor signage.
Ready to give a new life to your business? Come to Vector Sign Solutions today for a unique channel letter sign!
