Do you want your brand to stand out above the competition? You can do this by using custom channel letter signs!
Channel letters are 3D letters used to create signage for businesses, such as shopping malls, retailers, restaurants, bars, medical buildings, etc. Each letter is placed individually next to each other to spell the business’s name. Due to their three-dimensional design, the letters protrude from the mounting surface, standing out to those passing by your business.
Vector Sign Solutions makes customized channel letters so that your brand can reach new heights. Here is why you should consider using them for your brand too:
- Boost Brand Image
Custom channel letter signs do more than just communicate a message. They also carry intangible elements that make up a brand and give it a boost. Therefore, they should be friendly, inviting, playful and fancy to attract the right crowd and talk about the business’s vision and attitude.
The best part about customized channel letters is that you can match them to your brand depending on your business needs. Here’s an array of options to modify when customizing your signage:
- Logo
- Color
- Size
- Font
- Mount (building or raceway)
- Fabrication (aluminum, steel or plastic)
- Illumination (neon or LED)
- Lighting direction (face lit, open face, reverse-lit, front/back-lit)
- Choose the Lighting Options
Channel letters are usually illuminated as either front-lit letters or reverse/back-lit letters.
Back-lit/reverse channel letters, also called halo letters, are illuminated from behind and display a solid face. The open side of the housing faces the wall, allowing the light bulbs to reflect their light against it and creating a soft halo effect around each letter. These signs can be used outdoors but are best used indoors, especially in a strip mall alongside other retail stores.
Front-lit channel letters have a closed aluminum back, side panels, and a plastic face lit from the inside. These are the standard for channel letters and come in different colors to complement your building design.
- Save Your Cost
Previously brands were using neon and fluorescent lights, which increased the maintenance and energy cost. However, today businesses are using LED lights over traditional ones, which consume less power and are more eco-friendly due to lack of mercury and lead. They also use a lower voltage transformer and have a lifespan of at least 100,000 hours. Since they are made from rust-proof stainless steel or aluminum, they are incredibly durable, which means you don’t have to replace or maintain them regularly.
It is a common goal among businesses to keep their costs down. Since channel letters are not very expensive and act as a one-time investment, they provide the perfect opportunity to save some money.
Hire a professional sign company!
Now that you know how important custom channel letter signs are get them today from Vector Sign Solutions to reflect your brand in the best manner possible.
Are you looking for a local sign company for custom channel letters? Visit our website right here.
