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June 21, 2023

Yorktown, VA – Restaurant Signs Do Not Have to Be Boring to Be Seen by Customers

Posted in: Industry News

When opening a new restaurant, there are a plethora of things to consider, from the menu to the decor to the staff. However, one aspect that should not be overlooked is signage. Proper signage can help attract customers and convey important information about your restaurant. Here are some of the different types of signs a new restaurant may need:

  1. Exterior signage: The first thing customers will see when approaching your restaurant is the exterior signage. This could include a sign above the entrance, a banner, or even a sandwich board. It’s important to make sure your exterior signage is eye-catching, easy to read, and reflective of your restaurant’s brand.
  2. Menu boards: Menu boards are a great way to display your restaurant’s offerings and prices. Depending on the type of restaurant you have, you may want to invest in a large, wall-mounted menu board or several smaller tabletop menu boards.
  3. Directional signage: Directional signage can help guide customers to different areas of your restaurant, such as the restroom or the bar. These signs should be simple and easy to read.
  4. Window signage: Window signage can be a great way to advertise daily specials, promotions, or events. It can also help attract customers walking by your restaurant.
  5. Hours of operation: Make sure to display your restaurant’s hours of operation prominently on the exterior and interior of the building. This can help avoid confusion and ensure that customers know when they can visit.
  6. ADA signage: It’s important to ensure that your restaurant is accessible to all customers, including those with disabilities. ADA signage should be displayed to indicate accessible entrances, restrooms, and other facilities.
  7. Safety signage: Depending on your restaurant’s layout, you may need to display safety signage to alert customers to potential hazards, such as wet floors or low ceilings.
  8. Parking signage: If your restaurant has a parking lot, it’s important to have clear signage to direct customers to parking spots and indicate any parking restrictions.
  9. Social media handles: In today’s digital age, social media is a crucial marketing tool for restaurants. Make sure to display your restaurant’s social media handles on your signage to encourage customers to follow and engage with you online.
  10. Branding signage: Finally, don’t forget to include branding signage throughout your restaurant, such as logos or slogans. This can help reinforce your restaurant’s brand and create a cohesive atmosphere for customers.

In conclusion, there are many different types of signs a new restaurant may need. From exterior signage to safety signage to branding signage, each type of sign serves a specific purpose in attracting customers and conveying important information. By investing in high-quality signage that reflects your restaurant’s brand, you can help ensure the success of your business for years to come.


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