Business signs are more than just a way of letting customers know things, they’re also play a big role in how customers see a business. What a business sign says is not always as important as the way it says it. A good business sign must convey a sense of style that communicates something essential yet intangible about its business. That’s why business sign design is so important.
High Visibility Sign Design
When it comes to signs on the outside of a business, or in the lobby, it’s best to go all out on the design, because these signs are going to be the most visible, and sometimes only, thing that potential customers will see. A lot of people will form their first impression of a business based on these signs.
These high visibility signs have to not only be visible, but also capture everyone’s attention. That means that larger is better. Big building-mounted or pole signs can really do the trick.
The logo and business name need to be especially eye catching. Embossed signs, with letters and logo that are raised up out of the surface, can make the name and logo literally leap out of the sign. An embossed sign with backlighting can be especially effective, as well as elegant. Electric signs can do very well at this, too.
The material the sign is made of is also important. Brushed stainless steel, for example, says that a business is technically savvy and strong. Brass or bronze communicates class and elegance. Wood communicates simplicity, naturalness, and creativity. There is a sign material that is best for every type of business.
Interior Signs
Interior signs like break room signs and office door signs do not need to do the same job of drawing the attention, but that doesn’t mean that their design is unimportant. Every sign says something about the business to employees, clients, and visitors, so every sign should have a design that fits with the company’s overall design theme.
Vehicle Graphics
Like exterior signs, vehicle graphics are the thing that potential customers are going to see most often, so they need eye-catching designs. There are fewer options for this, though. Paint is the only way to make words and designs. And there can’t be many words, as people won’t have a lot of time to read something that is driving past them. That’s why vehicle graphics should be focused more on logos and pictures than on words.
Sign design isn’t just an important tool for business success, it’s a critical one. It’s much better to take the time to get it done right than rushing to get it done quick.
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