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August 10, 2022

Newport News, VA – Creative Signs Used to Market a University – A MUST Have

Posted in: Industry News

As colleges and universities prepare for the back-to-school period, it is a great time to set the stage for a modernized learning environment. Universities have the opportunity to use modern signs to give clear directions to students and their parents.

The use of digital digitalized signage technology enhances the setting of the University in different ways. Besides, the signs offer visitors and employees a single location for vital information.

Importance of university signs

1. Helps in spreading the word

Social connections bind students and staff together to create a common culture. The best way to promote those social connections is through centralized communication. It is time to bid goodbye to those old bulletin boards and embrace digital signs. Organizations, staff, civic groups, and clubs use digital signs to easily communicate with each other.

Digital signboards can be placed strategically within the university close to dining halls, dormitories and assembly points. Doing this eliminates the use of papers and the convening of frequent meetings.

2. Recognition

On-campus digital signs play a bigger role other than relaying information. The signs can also serve as a central point of art and beauty. The University can use illuminating signs for wall installations to recognize faculty and student achievements in a pleasant manner. By embedding digital messages into the wall graphics of a design, the university can create seasonal displays or murals within minutes.

3. Attract new students

Higher education is increasingly becoming competitive. This means that universities need to come up with ways to keep up with the increasing competition. This is where digital university signs come in. Signs can be a great way of advertising a university. The most important thing is to identify a strategic position where these signs can be placed. This will help market the institution and attract new students.

4. Navigate campus

One of the biggest worries of new university students is getting lost on their way to class or other facilities within the institution. But this should not be the case when then university management can use wayfinding signs to help direct students around campus. Digital maps and wayfinding signs will make it easy for new students and visitors to move around without the fear of getting lost.

5. Transportation

Other than finding the way around the university, bus routes and the general school transportation system can be scary. It is important that the university offers students with accurate information needed to get them promptly to the institution. University signs can be used to indicate the exact arrival and departure times and also update information about route change.


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