Window graphics refers to signage attached to a window to advertise products. According to Forbes, messaging works best with engaging and relevant photos, videos, and other graphic elements. Window graphics are easily customized to meet the needs of the business. Also, they come in various types, styles as well as sizes.
Despite constant changes in the advertising industry, traditional advertising methods such as window graphics remain relevant. They will always be beneficial in high human traffic areas. Below are some details about window graphics.
1. Types of Window Graphics
Window graphics are of different types. Some of the available types include:
See-through graphics: They are transparent hence totally see-through graphics. They are either printed with graphics or text. Usually, only the colored part is visible when the graphic adheres to a window. The other part of the graphic blends seamlessly with the glass.
Translucent graphics: Though they are similar to transparent, translucent graphics are designed to be backlit. As a result, translucent graphics are visible in the evening and nighttime.
Opaque graphics: Opaque graphics are often made of a solid color printed on the film. So, they are not see-through apart from the non-printed area that remains visible and blends with the glass.
Perforated graphics: The graphics allows seeing out of the window but not in; hence are one-way vision. The graphic covers the exterior of the window. Thus, people inside the building see out through the small perforations in the film.
2. Styles of Window Graphics
Window graphics exist in a wide range of styles. Some of the common styles include:
Large impact graphics: The graphics regularly fill up the entire window. At times they may even take up several windows. For that reason, they are the perfect attention grabbers. The graphic can be in the form of photo images portraying people putting on your brand or pictures of your products.
Smaller graphics: The graphic designs take only part of a window. It is used to illustrate the company logo or any other design that doesn’t need the entire glass.
Privacy coatings: An etched glass film is applied over the whole surface of the window.
Vinyl lettering: Block vinyl letters are cut to let clients know the company’s address or hours of operation.
3. Benefits of Window Graphics
Window graphics are visually appealing hence will have positive branding implications. Customized window graphics make businesses uniquely personalize their space to meet their advertising goals and objectives. Here are the top benefits of window graphics:
- Enhances business brand awareness
- Promotes sales through physical advertisements
- A cost-effective marketing choice
- Are attention grabbers
Final Thoughts
Window graphics can be visually appealing for business advertisements. To make window graphics effective, they should be the right size, best contrast colors, and be readable.
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