What is McDonald’s without the electric “Golden Arches”? Beyond the fact that it is a fast food restaurant, one could argue that it is found globally, having lasted for decades as a pioneer in business, largely because of one thing in particular: it’s pole sign. Also known as a “pylon sign”, the glowing yellow M calls out to all those who pass by. Surrounding restaurants with no pole signs have a reason to envy and be alarmed.
A GLOWING REMINDER
A pole sign can be seen from miles around depending on the size and location and are a subtle reminder to those whose eyes land upon them, that a physical business truly exists. Even if potential or return customers don’t stop in every time they see or pass it, they know it is there and in some cases whether it is open or closed. With each glance the possibility increases that onlookers will enter. A simple and memorable design makes it easy to spot and then remember what that business offers now or in the future. Even more subtle is the fact that the business is willing to make an investment to grab attention and eventually develop a relationship with a customer.
THE DIGITAL DRAW
Think of Las Vegas and the energy created by the digital lights. The magnetizing effect of an attractive pole sign can’t be understated. Car dealerships, grocery stores, and businesses that remain open after hours or around the clock benefit greatly from their use.
The electric pull of a well crafted pole sign in an area where customers-to-be will soon notice and then suddenly find themselves entering an establishment, is a direct result of a business in touch with it’s round the clock marketing and vision for success.
LIGHTING THE WAY
Once inside, a customer can be further drawn in by signs illuminating different departments or areas where they can find items and things of interest to them. This also presents an opportunity for them to display specialized items and things on sale. Consumers love to be able to find their favorite section, where they can pay, find the exit, or even the the lavatory!
Whatever your sign needs, our team at James Rivers Signs is delighted to light your customers paths to your doors today and tomorrow.
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