The type of exterior signs that one chooses to use for their business is very important. Understanding the different types of exterior signage and some best practices for using them effectively will be key for business growth.
Some of the Exterior Signs are as follows:
Directional Signs – These are often used by businesses with multiple locations or fields of expertise to help customers find their way through a large building. These signs might be placed at the front entrance to show which department is located where on each floor or where certain amenities like restrooms are located. Directional signs can also be seen on freeway exit ramps directing commuters back into town after exiting off the freeway.
Identification Signs – These are typically found outside of buildings a little ways from the front door. The signs feature the name of the business or organization that is located in that building. Identification signs can be made to match a company’s logo and often include special design elements such as a graphic image or stylized typeface.
Message Signs – A message sign uses text to communicate information about upcoming events at an establishment. Many office buildings display monthly calendars noting any business closures for holidays or other special events. On large building sides, these types of signs might also advertise promotions for guests visiting an attraction like a museum.
Pylon Signs – These are often the most visible signs that people see when entering or exiting an area. A pylon sign is typically mounted on a very tall pole so they can be seen by drivers at high speeds passing by. They usually include some kind of dimensional lettering or graphics to grab attention and communicate the message quickly.
Wall Signs – The exterior sign is usually placed directly next to the building entrance. The most common types of wall signs are made out of plastic with dimensional letters that protrude off of the surface, but other materials like wood or metal may be used depending on what is most appropriate for each installation.
Window Signs – These types of exterior signs are often used by retail stores and restaurants and can be a great way to let customers know what’s going on in the business. Window signs come in a few different varieties each with its benefits depending on one’s particular application. A static cling window sign is a clear sheet that sticks directly to the glass and is best for temporary displays when one wants to change out messaging frequently. An exterior window display weighs much less than other types of signage because it doesn’t have any metal supports behind it but still offers great durability compared to static clings. A perforated window decal also attaches directly to the glass using static cling material but has very small holes throughout the entire sheet so that you can see outside of the building.
To have great storefront signage one needs to decide what type of signage is best for their business among the various types of exterior signage. They can use any one or combination of the signs at their business for effective display.
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