Monument signs offer a number of advantages, including the ability to complement the architectural style of a building and high visibility from the street. In choosing a monument sign, there are many factors that business owners and organization leaders should take into consideration to ensure their sign creates the most impact. Among those factors is the type of monument sign to select.
Types of Monument Signs
One popular type of monument sign is an internally illuminated sign. This type of sign often features an aluminum construction along with face panels that are translucent. LEDS placed in the internal structure of the sign provides eye-catching back-lighting for logos and text. Additionally, there are many options for configurations with this type of monument sign. These signs are excellent for any business or organization that needs to ensure that messaging is clearly visible regardless of the time of day.
Single building signs are a good choice when a business simply needs to let prospective visitors know they have arrived at their desired destination. These types of monuments signs can be customized in a variety of manners to create the most impact.
Design Elements to Consider
When choosing a monument sign, it’s important to provide the sign company with some critical information to ensure the best design for the sign. Among that information is the environment in which the sign will be placed. Consider whether the sign will be placed by itself where it does not need to compete for attention or in an area where there will be numerous other signs.
Distance is also important. If the goal of a sign is for people passing by in a vehicle to be able to see the messaging on the sign, it’s important to keep messaging concise as vehicular traffic only has a limited amount of time to take in messaging.
When it comes to designing a monument sign, other factors should be considered, as well. These factors include the materials that will be used in the construction of the sign. Most monument signs are designed to reflect the same elements of the building the sign represents. Consequently, common materials used for monument signs include natural stone, brick, metal, and concrete. Depending on the need of the client, monument signs can be designed to reflect a classic or even a rustic look.
By carefully considering the location and the needs associated with a monument sign, it is possible to create a sign that will look completely at home while at the same time accomplishing effective brand awareness and messaging goals.
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